Jumia Promises 70% Discount at Black Friday Sales


Emma Okonji

Online retail giant, Jumia Nigeria has announced a 70 per cent discount sales of regular prices on most of its items that will be displayed across all Jumia online stores, during the ‘2016 Black Friday Sales’.

The Jumia Black Friday will take place for 12 jaw-dropping days, from Monday November 14th to Friday November 25th 2016 on all Jumia websites – Jumia Mall, Jumia Food, Jumia Car, Jumia Market, Jumia Travel, Jumia House and Jumia Deals.

Top brands like AXA Mansard, MTN, Binatone, Innjoo, Infinix, Poly Star, HP, Intel, Etihad airways have partnered Jumia to bring to Nigerians the largest shopping event of the year.
According to the Head of Marketing Jumia Nigeria, Simone Bartlett, this year’s Jumia Black Friday would be exciting for all categories of shoppers, based on the 12 days promotional deals lined up for customers.

He listed them to include: increased sales inventory in all categories such as fashion, electronics, phones, computers, home, baby, health and beauty – up to 70 per cent discount of regular prices; Over 100,000 deals from 2,500 vendors; and Highlight offerings from brands like PolyStar, HP, Binatone, Nikon, Pampers and Apple.

“In addition to mouthwatering deals, this year’s Jumia Black Friday features an online giveaway for every customer who spends N10,000 and above. Lucky customer winners will win an iPhone 7, a PS4 console, two economy class Etihad tickets and two business class tickets. Nigerian customers are therefore reminded to visit all Jumia stores during Black Friday including Jumia Food and Jumia Market, the largest and safest marketplace online where buyers can safely interact with sellers for juicy Black Friday deals,” Bartlett said.

During last year’s Jumia Black Friday that took place on November 27 2015, more than 2.3 million Nigerians visited Jumia. Following the impressive volume of orders during last year, this year’s sales event has been expanded to reach even more customers.

“This year’s Jumia Black Friday is designed to offer our customers more days, more deals and more convenience and to deliver on better customer service to our shoppers,” Bartlett added.
The deals are expected to go fast, on a first come, first serve basis, so customers are encouraged to download the Jumia app and subscribe to the Jumia newsletter for real time notifications on the featured sales, deals and daily offerings which will commence November 14th and run until November 25th 2016.