Peak’s PECADOMO Campaign Moves to Neighborhood Markets


Weeks after Nigeria’s premium dairy brand, Peak Milk began the Peak Can Do More “PECADOMO” awareness campaign; the crusade has been taken to no fewer than eight major markets within the Lagos metropolis in the South West Nigeria.

The PECADOMO campaign train began in Agege market in Lagos, on September the 8th, 2016 where consumers got first-hand experiences of ingenious ways that Peak milk can be used for so much more than tea and beverages. Over the past week, the Peak Milk brand team has taken the ‘PECADOMO’ gospel to Mushin market, Justrite supermarket in Abule-Egba, Grocery Bazaar in Igando, The Palms Lekki and Shoprite Ikeja, all in Lagos.

Within the next few days, dairy brand will be in other major Lagos markets like Ikotun, Iyana-Ipaja and Ikorodu markets.

“When we saw the Peak Milk people in the market, we were very excited. At first, I thought they wanted to just advertise their brand, but they actually taught us how to cook different foods with Peak Milk. It was very nice because I learnt a lot,” said Mrs. NkechiUwakwe, a weave-on seller in Agege market.

At Shoprite Ikeja, the scenario was the same and more festive in nature as Ileya fun-seekers were treated to an experiential contact with the dairy brand. “I was at the mall with my kids and one of them pointed me towards the Peak Milk stand. It is very impressive what Peak Milk is doing by making Nigerians learn other culinary uses of milk besides drinking. I like that and plan to incorporate the new tips to my cooking,” said Mrs. Shalom Preye, a lawyer.

Peak Milk’s PECADOMO campaign will run for six weeks and make its presence felt in other markets. For now, it is in Lagos and will soon head to Sango and Kuto markets in Abeokuta; Shoprite Cocoa Mall in Ibadan; Oja Oba market in Akure; Baboko market, Ilorin; Mission road market in Benin-City; Igbudu market in Warri; Relief market in Onitsha; Mile 1 market in Port-Harcourt; NyongEssien market in Uyo and Eziukwu market in Aba.

Besides markets, some neighborhoods in Lagos like Ikotun and Ogba as well as Dugbe in the ancient city of Ibadan will play host to the Peak train.