All is now set for the maiden edition of the annual Wakanow La Campagne Beach Sports Series to be hosted by Nigeria’s No1 travel booking portal Wakanow.
The event, which has been tipped to become a major corporate soccer tournament in Nigeria, holds today, October 1 at the Africa-themed La Campagne Tropicana Beach Resort.
Some of the participants billed to compete for the highly coveted prizes include Google Nigeria, Andela, Yudala, Mouka Foam, DHL, Snopec, Konga, Inlak Computers, Krones West Africa, Datagroup IT and Oya.com. Major games to be played during the competition are kayaking, beach soccer and beach volley.
Commenting on the objective of the tournament themed “Sand, Sweat and Glory”,
Group Deputy Managing Director of Wakanow, Mr. Ralph Tamuno, said that the company seeks to leverage on the imitative as a platform to connect people together through sports.
“The Wakanow La Campagne Beach Sports Series is a specially packaged initiative that brings together corporate bodies and sport loving individuals in a relaxed and fun environment inspired by a sense of healthy competition. It also provides networking opportunities and experience sharing for professionals across various industries.
“Over the years, sporting activities have become not just a tool for recreation and social cohesion but a vehicle to promote good health and tackle some of the life-threatening hazards associated with modern life,” he stated.
Following the fast-paced rise of the middle-class in Africa which has pushed the pressure curve all the way up, the challenges of shortened lifespan, health hazards and burn-out from the workplace are fast becoming emerging threats to human longevity and general wellbeing.
“Activities like the Wakanow La Campagne Beach Sports Series,” Mr. Ralph added, “provide a window of opportunity for busy professionals to unwind and stay healthy.”
Speaking on the choice of La Campagne Tropicana as co-host of the tournament, Mr. Ralph noted that the 30-year-old resort provides the ideal ambiance, standards and spark required to create enduring experiences for participants.
Chief Marketing Officer of Wakanow, Mrs. Victoria Onwubiko, said the beach sports initiative is another way the Wakanow brand immerses itself in the culture and lifestyle of its customers.
“Travel is a lifestyle, and the Wakanow brand places a huge premium on the lifestyle of its esteemed customers, and particularly, delights in those magical experiences that come with winning together as a team. The Wakanow La campagne Beach Sports initiative allows the brand to plug into these rich consumer experiences, celebrate team effort, promote friendship and connect people together to achieve a common goal.”
She reiterated the commitment of the brand to continue to deepen its relationship with consumers, leveraging heavily on multi-touch campaigns and superior brand experiences.
Wakanow is one of Africa’s online travel portals, providing seamless travel deals, holiday packages and tour services to millions of travelers in Africa and beyond.
Wakanow has grown from a humble background to becoming one of the fastest growing and largest travel sites in Africa.