Brand Extension: Sosaco Launches New Jago Gold


Raheem Akingbolu

In line with its vision to thrill its consumers and provide them varieties of options to choose from, Sosaco Nigeria Limited has launched the new Jago Gold Full Cream Instant Whole Milk Powder in the premium segment of the milk powder market. Jago Gold comes with key vital nutrients, vitamins & minerals that ensure strong and healthy growth.

The product was said to be available in all popular pack sizes. Made from fresh Cow’s milk with the goodness of full cream, the new Jago Gold Full Cream milk powder redefines both quality and taste, and this would make it an instant winner in the market place.

The company also unveiled new brand identity for Its flagship brand JagoD’lite which is a top leading player of Popular milk Segment in Nigeria, It is now showcased in a new, exciting and more appealing New Pack design, that is part of the company’s efforts to reposition the Jago brand in the minds of the consumers to retain their love and loyalty to the brand.

Speaking at the Trade Launch event held in Lagos, the Chairman of Sosaco Nigeria Limited, Mr. Francis Ogboro, explained that the new Jago Gold Full Cream Milk powder offering is an answer to the clarion call sounded by Jago’s loyal customers, and is a product of intense research and deep consumer understanding. “With the introduction of new Jago Gold, Jago Milk now has an offering for all segments of the packaged milk powder industry and affords our beloved consumers an opportunity to experience full cream instant whole milk powder like never before’’ he said.

Also speaking at the launch event was the Managing Director of Sosaco Nigeria Limited, Mr. Shailesh Kumar, who asserted that Jago as a brand will continue to address the needs of its consumers who come from all segments.
He further added that one of the main aims of the brand is to continually find innovative ways of delivering the best to its consumers.

He said: “All our products are focused on all round nourishment and exceptional taste which is why they are fully fortified with Vitamin A, D3, contains essential Vitamins and Minerals to boost healthy growth.
This is just another milestone towards our commitment to deliver a wide range of quality products to the consumers.”