Wema Bank Plc has announced its sponsorship of this year’s Nigerian Student Fashion and Design Week (NSFDW 2016). The event will climax with the grand finale scheduled for the Indoor Sports Hall, University of Lagos next month.
Speaking on the brand’s involvement, Head, Brand Marketing and Communications, Wema Bank Plc, Onome Odili, explained that the sponsorship is aimed at encouraging young creative fashion entrepreneurs in Nigeria.
“We are passionate about our consumers in the youth market who are fashion inclined,” Odili said. “As a leading financial institution in the country, Wema Bank is always looking for innovative platforms that afford engagement and enhance the actualization of consumers’ aspirations.”
She added that the platform will also be used to promote entrepreneurship and to encourage improved saving culture among the youth of the country.
Among activities planned as build up to the event is a tour across selected campuses around the country.
Some of the campuses to be visited include Obafemi Awolowo University, Ile-Ife (OAU); Yaba College of Technology (YABATECH); Federal College of Education (Technical), Akoka; Covenant University; Babcock University; Federal University of Agriculture Abeokuta (FUNAAB); Oduduwa University; Redeemers University; Caleb University; and University of Lagos. The Wema Bank’s branch network extends to most of these schools.
There will also be online activations that will include the Fashion Designers Contest, General Public Contest for Most Stylish Student. The Nigeria Student Fashion & Design Week team will also visit selected malls and cinemas to further drive publicity for the event.