To date, Toyota Hilux has recorded cumulative global sales of over 18 million units, the automaker has said.
First released in 1968, and one year later throughout Europe, the legendary Toyota Hilux has been a dominant presence in the global pick-up market for nearly 50 years.
The company said, “In Europe, some 34,000 Hilux vehicles were sold in 2015, representing a 23.1% share of the segment and making Hilux Europe’s best-selling pick-up.”
Renowned for its Quality, Durability and Reliability (QDR), the unstoppable Hilux continues to amaze as it conquers the North Pole, Icelandic volcanos and the Antarctic continent, and also achieves podium finishes in the Dakar Rally Raid.
Available in Single Cab, four-seat Extra Cab and five-seat Double Cab body styles, the new, 8th generation Hilux builds on this legendary reputation and invincible QDR, redefining toughness for business users with a new and stronger ladder chassis, a reinforced deck structure, enhanced 4×4 capabilities, and an improved towing capacity.
At the same time, the new Hilux responds to a growth in pick-up leisure usage in recent years with a new, contemporary design, greater comfort, advanced equipment and improved safety, making it more stylish and stress-free to drive than ever.
Fulfilling user requirements for both a durable business workhorse and a stylish, comfortable leisure 4×4, the new Hilux has been designed to offer all its customers significant improvements in 6 key areas:
Design – Workhorse toughness and rugged durability combined with new-found levels of refinement and the looks even business users can be proud of.
Comfort – A more spacious and comfortable interior combining SUV practicality and functionality with passenger car-like cabin NVH levels.
Safety – A high strength, impact-absorbing body structure, Toyota Safety Sense featuring PCS with Pedestrian Detection function, LDA and RSA, and comprehensive brake control systems including ABS, EBD, VSC and Trailer Sway Control (TSC).
QDR – A new, tougher ladder chassis, a reinforced deck structure and Active Traction Control (A-TRC), Downhill Assist Control (DAC) and Hill-start Assist Control (HAC) systems raise 4×4 capabilities to match Land Cruiser levels.
Commercial Vehicle Capabilities – A larger, stronger and more practical cargo deck and an improved towing capacity of up to 3.5 tons.
Total Cost of Ownership – New 2.4 D-4D engine with class-leading fuel economy.
Tougher, stronger and more capable off-road than ever before, the all-new Toyota remains every inch a Hilux. Yet it also heralds a new era for the pick-up, with the style, comfort, safety and advanced technology to satisfy even the most discerning leisure users.
Fulfilling the diverse requirements of the broadest customer base yet, the all-new Toyota Hilux targets European sales of over 40,000 units per annum.