Pinpoint Group CEO Graduates from Media Agency Academy, Anchoring Shift to Full-Service Media Agency

Adepoju Olayode Sunday, founder and chief executive of Pinpoint Group, graduated from the Media Agency Academy on November 6, 2026, a step that formally brings the Nigerian-owned company into life as an integrated media agency. The completion of the professional training programme has positioned the group to move beyond its established operations in branding, printing, packaging and outdoor advertising into a full-service offering that includes creative development, media planning, campaign management and strategic brand communication.

Pinpoint Group began with branding and creative production before expanding into printing, packaging and outdoor advertising. Through its Pinglobal outdoor business, the group has developed a portfolio of billboard locations concentrated in Abuja. The new agency structure is designed to operate independently of those production and packaging units, focusing on media planning and buying, creative campaign development, brand strategy, digital support and integrated marketing communications.

Adepoju has framed the graduation as essential preparation for this transition. “Over the years, we have built experience in different aspects of the creative industry, from branding and production to outdoor advertising,” he said. “But I have always believed that the future requires us to think beyond individual services and begin building a business that understands the entire advertising ecosystem.”

He has repeatedly stressed that effective work in the sector demands more than production capacity or billboard placement. “Advertising is much bigger than designing beautiful materials or putting messages on billboards,” Adepoju stated. “It is about understanding people, markets, consumer behaviour and how communication can influence business growth. That is the direction we are building towards.”

The Media Agency Academy programme supplied the technical and strategic grounding he said was required to compete at international standards. Although practical industry experience remains valuable, Sunday noted that sustained investment in professional knowledge, research, media operations and leadership is necessary to construct a competitive organisation. The training also offered direct engagement with advertising professionals and exposure to current developments in media and marketing communications.

Looking ahead, Adepoju has indicated that Pinpoint intends to serve Nigerian organisations, multinational companies and brands seeking to reach consumers across African markets, combining local understanding with recognised standards of creativity, strategy and execution. “Our ambition is not just to participate in the advertising industry,” he said. “We want to contribute to its development by building an organisation that produces great ideas, develops exceptional talent and delivers meaningful results for brands.”

Preparations continue for the agency’s operational structure, professional capabilities and market positioning ahead of its formal introduction. Adepoju has described the graduation as the point at which Pinpoint’s accumulated experience in creative production and outdoor advertising is now being aligned with the broader requirements of integrated media communications, marking a deliberate shift from production-focused operations into the wider advertising and marketing industry