Chinonso Arubayi is Building AI Products That Solve Problems Across Film, Beauty and Family Life

Artificial intelligence is changing how organisations build products and deliver services. Across industries, businesses are looking for ways to use AI to simplify work, improve decisions and create better experiences for users. For Nigerian Product Manager Chinonso Arubayi, the focus is not on the technology itself but on the problems it can solve.

Arubayi works at the point where product strategy, user research and technology meet. Her work spans film production, beauty technology and family support, with each product designed around a practical challenge faced by users.

One of her latest projects is FilmCity OS, an AI-powered operating system created to support the entire film production process. Rather than relying on separate tools for writing, production, marketing and distribution, the platform brings these activities into one workspace where filmmakers, producers, distributors and studios can work together from the beginning of a project to its release.

The platform uses specialised AI agents to assist with screenplay analysis, poster creation, trailer generation, subtitle localisation, press kits, technical quality checks and distribution preparation. Instead of replacing creative professionals, the system is designed to reduce repetitive tasks so teams can spend more time developing stories and producing films.

According to Arubayi, the goal is to simplify the filmmaking process without changing the role of the people behind it.

“The film industry has incredible creative talent, but the production process remains fragmented,” she said.

“Filmmakers often spend as much time moving files between different software platforms as they do creating films. We wanted to build an operating system that allows creative teams to focus on storytelling while artificial intelligence handles repetitive and technical workflows.”

As Product Manager for FilmCity OS, Arubayi leads the product strategy behind the platform. Her responsibilities include customer research, product planning, defining user journeys, working with software engineers and designers, and ensuring every feature addresses a real production challenge.

She believes successful products begin with understanding the people who will use them.

“Artificial intelligence shouldn’t replace filmmakers,” she explained.

“It should remove unnecessary complexity so creative professionals can spend more time creating great stories.”

One feature of FilmCity OS is its Platform Requirements Engine. Preparing films for release often requires different technical formats, marketing materials and metadata depending on whether the destination is a streaming platform, television broadcaster or film festival.

Instead of completing these tasks manually, the system understands the requirements of each distribution platform and automatically prepares posters, trailers, subtitles and supporting materials that match those standards. This reduces production time while helping creative teams prepare their work for multiple audiences.

The platform also introduces the idea of an AI production crew. Different AI agents carry out specific creative and operational tasks while working alongside directors, producers, editors and other professionals. This reflects a wider movement across the film industry, where AI is increasingly being used to support production rather than replace human creativity.

Arubayi’s understanding of filmmaking comes from more than product development. She is also an actress and film producer who has worked on productions released to international audiences and has produced her own feature film.

That experience gives her direct knowledge of the challenges faced by creative teams throughout production.

“Working in front of the camera taught me storytelling, collaboration and understanding audiences,” she said.

“Working behind the scenes as a Product Manager taught me how to solve problems at scale. Every film begins with people, and every successful product should begin the same way.”

Colleagues say this combination of product management and filmmaking helps her understand how technology fits into existing production workflows. Rather than designing products from technical assumptions, she works from the practical experiences of producers, directors, editors and distributors.

FilmCity OS is one of several AI products Arubayi has helped develop.

She also leads work on Lookartme, an AI-powered beauty platform that provides personalised skincare guidance based on users’ skin analysis. The platform combines computer vision with AI to help people understand their skin and receive recommendations suited to their needs.

Another project is Parlo, an AI-assisted co-parenting platform designed to support separated parents. The platform uses conversational AI, sentiment analysis and privacy-preserving document processing to improve communication while helping parents make decisions that support their children’s wellbeing.

Although these products serve different industries, they follow the same product philosophy.

“Technology should never exist simply because it can,” Arubayi said.

“Every product should begin with a real human problem. Artificial intelligence is simply one of the tools we use to solve it.”

Her approach reflects the changing role of Product Managers within AI. Their work is no longer limited to coordinating software development. They bring together engineers, designers, researchers, AI specialists and industry experts to define product direction, understand user behaviour and ensure technology creates measurable value.

As organisations continue to explore the use of artificial intelligence, the success of many products will depend not only on advances in AI models but also on leaders who understand how to apply those technologies to everyday challenges.

For Arubayi, the purpose remains centred on people and the experiences technology can improve.

“Stories move people,” she reflected. “Our job is to build technology that helps storytellers reach the world more easily.”