Oraimo Uveils Mavo as Product Experience Partner For SpaceBuds 2

Lifestyle and smart accessories brand, Oraimo, has unveiled its new SpaceBuds 2 earbuds and announced fast-rising Afrobeats star Mavo as its Product Experience Partner, deepening its connection with Nigeria’s music, culture and lifestyle ecosystem.
Known for pushing boundaries in the technology accessories market, Oraimo is increasingly aligning its brand with Afrobeats culture and the vibrant lifestyle that surrounds it.

Mavo’s rise in the music industry has been remarkable. From the release of his debut mixtape, Ukanigbe, in 2023 to his collaboration with Wizkid and DJ Tunez on ‘Money Constant’, a track that earned him his first number-one record in Nigeria, the singer has quickly established himself as one of the most exciting voices among Gen Z audiences.

His distinctive blend of Afrobeats, Burundian influences, internet slang and street-inspired lyricism has helped him build a unique identity in the music scene, making the partnership with Oraimo a natural fit.

The collaboration was officially unveiled at the launch of the Oraimo SpaceBuds 2, an event that celebrated music, fashion and culture while showcasing the new earbuds.

Rather than a conventional product unveiling, the company created an immersive experience centred on its target audience.
The event featured an exclusive listening session for Mavo’s latest project and the unveiling of the limited-edition Oraimo x Bonfo merchandise collection through a runway showcase.

The gathering attracted music lovers, creatives, influencers and culture enthusiasts, transforming the product launch into a celebration of sound, style and self-expression.

At the heart of the campaign is the Oraimo SpaceBuds 2, a feature-rich true wireless earbud designed to deliver powerful audio performance. Equipped with 11mm dynamic drivers, the earbuds offer deep bass and rich sound quality, endorsed by Grammy Award-winning mixer Jesse Ray.

The device features Hybrid Active Noise Cancellation (ANC) of up to 52dB, helping users minimise environmental noise, while Transparency Mode allows them to remain aware of their surroundings when necessary.

Whether commuting through city traffic, working in noisy environments or studying on campus, the ANC technology enhances listening experiences for music, podcasts and calls.

The SpaceBuds 2 also stand out with a distinctive ‘Lunar Eclipse’ design and customisable lighting effects on both the earbuds and charging case. A built-in physical remote button on the charging case enables users to control music playback and operate their smartphone camera shutter without touching their phones.

Beyond audio performance, the earbuds include AI-powered real-time translation support across multiple languages, making them useful for international travel and cross-language communication.

Additional features include Bluetooth 6.0 connectivity for stable, low-latency performance and an IP55 rating for dust and water resistance.

The earbuds deliver up to 45 hours of total playtime with the charging case when ANC is disabled, while a 10-minute fast charge provides up to three hours of listening time.

During Mavo’s listening session, attendees highlighted the SpaceBuds 2 as an ideal device for music lovers seeking a blend of performance, style and convenience.

Industry observers noted that Oraimo’s partnership with Mavo represents more than a traditional endorsement deal, reflecting a broader trend of technology brands leveraging music and lifestyle culture to connect with younger consumers.

With the SpaceBuds 2 driving the product narrative and Mavo representing a new generation of Afrobeats talent, Oraimo appears determined to position itself at the intersection of technology, entertainment and youth culture.

The SpaceBuds 2 are available through the official Oraimo website, the Oraimo e-shop app and authorised retail outlets nationwide.