BAS, Ojiudu Foundation Offer Free Health Coverage to Families
Ayodeji Ake
BAS and ALLY, in partnership with the Ojiudu Foundation and the Ojiudu Pride Initiative, have gifted one full year of comprehensive health coverage to families from underserved communities across Abuja, thereby removing the financial wall that has long stood between those families and dignified medical care.
Speaking on this development, Chief Marketing Officer of BAS Group, Chidera Muoka, said the gifting of the health coverage represents more than a charitable gesture.
“It is a deliberate, coordinated act of community investment, one that brings together BAS, ALLY, the Ojiudu Foundation, and the Ojiudu Pride Initiative in shared recognition that health is not a luxury and that underserved communities deserve more than goodwill: they deserve infrastructure, access, and dignity.
By ensuring that these families can access accurate diagnoses, appropriate treatments, and consistent medical guidance for a full year, this initiative plants a seed of trust between communities and the healthcare system and between organisations and the people they serve,” she said.
Mouka explained that the impact of one year of full health coverage extends beyond the families who receive it.
“ When a mother can complete her tests, when a child receives proper treatment, when a family no longer rations healthcare against income, those ripples move outward into schools, workplaces and the wider community.”
Speaking about her experience, one of the beneficiaries, Salome Sylvanus, narrated how the prohibitive cost of proper hospital visits meant she had learned to substitute quality care with cheaper pharmacy drugs, managing symptoms rather than addressing root causes. It was a compromise born not of ignorance but of financial necessity.
For Eunice Chioma Martin the promise of this coverage means hospital costs, a long source of anxiety, will no longer dictate the quality of care her family receives.
“This will help reduce what we spend at the hospital,” she shared. “It changes things.”
For Chidinma Agu, high costs and inconvenience had made hospital visits feel futile; why begin a process you know you cannot complete?
She described how, prior to receiving this benefit, recommended laboratory tests often went unfulfilled, not because she didn’t understand their importance, but because completing them was simply out of reach.
According to her, the coverage changes that.
“Now, following a doctor’s advice from consultation to test to treatment is no longer a privilege but a possibility. I am grateful to BAS and the team. This means my family can actually get the care we need,” she said.
