Seinde Signature Expands Fragrance Bar to Lagos

Vanessa Obioha

Premium niche fragrance retailer Seinde Signature on Friday, May 8, officially opened the doors to its latest fragrance bar in Lagos.
Located on the sixth floor of Ikoyi Plaza on Awolowo Road, Ikoyi, the bar is the latest addition to the immersive experiences the brand initiated last year with the opening of its first outlet at Jabi Lake Mall, Abuja.
The Lagos Senbar combines a high-end perfume showroom with a drinks bar and social lounge, offering what the company describes as a multi-sensory experience for customers.

“We are launching the Senbar in Lagos, the same concept of a bar within a store, where customers and lifestyle enthusiasts can experience fragrances through taste, with custom cocktails tailored to match fragrances in the shop,” said the General Manager of Seinde Signature, Oreoluwa Olusola.
“The idea is for people to come in, interact, enjoy themselves, and naturally discover the fragrances,” added the founder, Olaseinde Olusola.
The decision to open the Senbar in Lagos also stemmed from feedback received from the Abuja outlet. According to the founder, visitors not only came to experience the perfumes but also found the space suitable for top-tier events aligned with the brand’s vision.

For the Lagos opening, the brand partnered with the founder of Bar Therapy, Lola Marcus, to curate cocktails inspired by some of the fragrances available in the store. One of the signature cocktails, Crimson Aria, made with gin, apricot brandy, raspberry purée, and lime juice, was inspired by Dolce Santana.
“We broke down the scent profiles and created cocktails to match them. It’s about building a full sensory journey — not just smell, but taste and emotion,” Marcus explained.
The drink menu will be updated regularly to reflect new fragrance releases and evolving customer preferences.