BIC Miss Soleil Partners with HERtitude 2026 to Celebrate Confidence, Self-Expression Among Young Women

BIC Miss Soleil, has reaffirmed its commitment to empowering women to feel confident and comfortable in their own skin through its partnership with HERtitude 2026, a leading cultural platform celebrating modern African women.

Held in Lagos annually, HERtitude continues to serve as a vibrant space for self-expression, connection, and community among young women. As part of its ongoing efforts to support confidence-building moments in everyday life, BIC Miss Soleil collaborated with the platform to engage directly with over 1,000 women through immersive brand experiences and community driven interactions.

As one of the categories sponsors this year, the brand brought its “Feel Like You,” platform to life through an interactive lounge experience designed to reflect the role of personal grooming in helping women prepare for and show up confidently in their daily lives.

The space offered attendees an opportunity to engage with the product, participate in conversations around self-care, and capture moments that celebrated individuality and expression.

Speaking on the collaboration, Marketing Manager, BIC Nigeria, Foluke Femi-Sanda, said: “At BIC, we understand that confidence is often built in the quiet, everyday moments, from how you prepare, to how you show up. Our goal with Miss Soleil is to be part of those rituals that help women feel comfortable, confident, and ready to express themselves. Partnering with HERtitude allowed us to connect with a community that truly embodies this spirit. With Miss Soleil, we are providing not just a shaver, but a solution designed with over five decades of expertise in shaving innovation and personal care engineering, making it simple, comfortable, and reliable.”

Guests were also offered a guided product tour of the Miss Soleil range that highlighted its triple-blade technology, Aloe Vera and Vitamin E-enriched moisture strip, ergonomically designed curved handle, and pivoting head that follows the body’s natural contours to support a smooth, precise, and effortless shaving experience, reinforcing the brand’s focus on comfort, precision, and skin-friendly performance.
The collaboration also included a reward-led activity for guests who engaged with the brand alongside curated moments that encouraged expression, personal style, and deeper connection with the Miss Soleil experience.

Through these touchpoints, BIC Miss Soleil deepened its connection with attendees by blending product education with lifestyle relevance and everyday confidence storytelling positioning it as more than a grooming tool.

The partnership reflects BIC’s continued focus on supporting platforms and communities that champion authenticity, self-expression, and the evolving identity of modern women. As conversations around self-care and confidence continue to evolve, BIC continues to reinforce Miss Soleil as a premium personal care solution that sits at the intersection of engineered performance, skin comfort, and everyday confidence.