Firm Celebrates Three Years of Growth in Nigeria

Sunday Ehigiator

Planet Bottling Company (PBC) yesterday held its first-ever distributor forum in Lagos, bringing together top distributors from across Nigeria to celebrate the company’s achievements and discuss future growth strategies.

The event also marked the third anniversary of the launch of PBC’s flagship brand, American Cola.
Addressing journalists at the forum, PBC Marketing Manager, Naji Awada, highlighted the purpose of the gathering: “We organized this distributor forum to thank our partners for their support and to assure them that the more they support us, the more we will support them; with excellent service, quality, and results. Their contribution is a major part of our success in Nigeria.”

Awada emphasised the company’s focus on delivering high-quality yet affordable beverages to Nigerians.

“We aim to provide top-quality products that are also accessible. Our distributors are crucial to ensuring that these products reach consumers nationwide,” he said, noting that the company currently produces four brands; American Cola, Reactor, Planet, and Bubble Up.

Also speaking, PBC Deputy Managing Director, Lokman Jouni, spoke about the company’s vision and legacy in Nigeria.

“Our legacy is global, not just within Nigeria. We are committed to delivering high-end quality at affordable prices, particularly to less privileged communities. Our products are tested and controlled by laboratories in Atlanta and Paris, ensuring full compliance with Nigerian and international standards,” Jouni said.

He also highlighted the vast potential of the Nigerian FMCG sector. “Nigeria is a land of opportunities. Our people appreciate quality, and as long as we maintain high standards, the sky is the limit,” he added.