Carloha Nigeria Ignites the Festive Season with “The Cash Tower Challenge” End-of-Year Promo
Bennett Oghifo
Carloha Nigeria ignites the festive season with the launch of its highly anticipated End-of-Year Promo, designed to bring unparalleled excitement to automotive enthusiasts.
Running from December 10, 2025, to February 14, 2026, Carloha is introducing a unique and interactive experience for customers and enthusiasts, themed “Cash Tower Challenge,” to blend the joy of owning a premium vehicle with the adrenaline of a high-stakes game, ensuring that this holiday season is truly unforgettable for customers.
According to a statement issued by the company, “The end-of-year promo offers a direct way for customers and enthusiasts to get a reward for their loyalty.” The promo runs in two categories: The first category is for customers who purchase a brand-new Chery Tiggo 8 Pro within the promo period. Upon the purchase of the sophisticated Tiggo 8 Pro, customers are invited to step up to the challenge. The premise is simple yet exhilarating: participants have the opportunity to pile up as much physical cash as they can within a 60-second window. This interactive experience transforms the traditional car-buying process into a moment of pure celebration and reward.
The rules of the challenge are designed to test steady hands and quick thinking. Participants must stack bundles of cash as high as possible without the tower falling over before the timer runs out. If the stack remains standing when the 60 seconds conclude, the participant wins the total amount they have successfully piled. For those whose towers take a tumble, Carloha ensures no one leaves empty-handed, offering a variety of exciting consolation prizes to keep the festive spirit alive.
The second category is targeted at the general public, including Chery Customers and enthusiasts. In this case, they stack up dummy cash and exchange it for a variety of fantastic Chery-branded souvenirs. To participate in this category, simply walk into any Carloha showroom in Lagos, answer a few questions, and voila, you are allowed to show your skills and stack dummy cash to earn your own rewards live. The challenge is simple, exciting, and provides an instant reward for your dexterity.
According to Mr Felix Mahan, General Manager, Marketing at Carloha, “The Cash Tower Challenge represents our gesture of adding extra cheers to our customers’ festive moments. It is designed to create a vibrant atmosphere of fun and community engagement, reflecting the true spirit of the season. More importantly, beyond the games and prizes, this promotion is our profound thank you to the Nigerian market for its continued trust and patronage.”
Mahan stressed that the campaign is not a lottery or chance game. He said, “It is important to emphasise that this is not a lottery or chance game; your success depends mainly on your speed and balancing abilities.”
In addition to the festive games, Carloha Nigeria continues to deepen its commitment to delivering world-class vehicles backed by the CarlohaCare-6-6-7 plan, which offers six years of free service, six years warranty, and a 7-day repair promise—a service standard unmatched in the country. This comprehensive plan is designed to make Chery ownership exceptionally easy and affordable, providing owners with peace of mind through robust warranty and maintenance coverage.
By integrating entertainment with luxury car sales, Carloha continues to set the pace as a lifestyle-centric automotive dealer that prioritises customer happiness as much as vehicle performance.
