Coy Unveils Shopping Festival to Power Festive Season

Nigeria’s leading composite e-commerce giant, Konga, has flagged off the Konga Naija Shopping Festival, a nationwide end-of-year shopping campaign designed to bring unmatched value, convenience, and festive cheer to millions of households.

The campaign, it said, aims to empower shoppers with massive discounts, special offers, and unique gifting opportunities as the country counts down to Christmas and New Year celebrations.

Coming on the heels of the successful Konga Yakata Black Friday sale, the Naija Shopping Festival is positioned as a strategic continuation of Konga’s commitment to easing the financial pressure on consumers during one of the most demanding periods of the year. December spending often stretches family budgets, especially with the rising costs of food, travel, entertainment, and gifts.

In response, Konga is deploying its strongest holiday lineup yet, which will feature heavily discounted essentials, bulk-buy deals, premium hampers, and a curated Weeks of Wonder showcase across major product categories.

A significant highlight of this year’s Naija Shopping Festival is the bulk purchase promo, which is targeted at businesses, NGOs, schools, corporate organisations, and individuals seeking high-volume deals. As part of the campaign, shoppers who purchase 20 or more laptops will receive special bulk pricing with deep discounts unavailable at any other time of the year, Konga said in a statement.