Oyebanji to Give Keynote Address at Marketing Edge Awards 2025

…as top players in the Marcom industry billed to attend

Raheem Akingbolu

Ekiti State Governor, Abiodun Oyebanji, will deliver the keynote address at the 2025 EDGE Awards on Friday, 26th September 2025, at Balmora Sheraton Event Center, Ikeja, Lagos State, the organisers have announced.

Lagos State Governor, Babajide Sanwoolu played the same role in 2021 when he spoke on “Rethinking the Blue Ocean Strategy in Uncertain Times” and also received the Outstanding Political Brand Icon of the Year Award.

Governor Oyebanji who will be speaking on core areas of collaboration between the players in the public and private sectors, will also use the platform to present Ekiti as a destination by playing up her potentials in tourism, agriculture, education and other areas.

Aside Governor Oyebanji, top marketing communications players and brand owners, including Director General, Advertising Regulatory Council of Nigeria (ARCON), Dr. Lekan Fadolapo, the Troyka Chairman, Dr. Biodun Shobanjo, a former Managing Director of Guinness, Otunba Seeni Adetu, former APCON Chair, Udeme Ufot and others are also billed to attend the glorious event.

The EDGE Awards, now in its 13th edition, is renowned for celebrating innovation and excellence within the marketing and advertising landscape. Over the years, the prestigious event has recognized exceptional marketing campaigns, outstanding brands, and distinguished professionals within the marketing communications industry who have raised the bar of excellence with their work.

According to the organisers, the 2025 edition has been designed to raise the bar in recognition and award industry, showcasing uniqueness and outstanding qualities in all aspects and ramifications. Themed “Excellence Beyond Borders”, the 2025 edition will provide opportunities for engagement, marketing and networking.

Speaking on the awards theme,Publisher/ CEO of MARKETING EDGE MAGAZINE,Mr. John Ajayi said ,” the awards theme encapsulates contemporary developments in the ever evolving Nigeria market which remains dynamic and competitive in all aspects and ramifications ” The Publisher noted that since the reforms embarked upon by the present administration of President Bola Ahmed Tinubu began,there has been upsurge and catalytic growth in almost all sectors hitherto unthinkable,thereby creating new expertise and opportunities.”..

On the political front,he disclosed that the power elites are becoming more creative savvy in political governance and administration pointing out the feat being recorded by Ekiti State Governor,Mr Biodun Abayomi Oyebanji who has since relaunched the Agriculture farm settlement policy template used by late Premier of Western Region, the legendary leader, late Chief Obafemi Awolowo. With the new farm settlements initiatiative,Governor Oyebanji has been encouraging back to farm culture amongst the youths by building dormitories,hostels and key infrastructures in farm settlements so as to make life easy and abundant for the Gen Z farmers being nurtured by the state . He observed that this initiative has been paying off as youths now take to farming with uncommon zeal and passion. “