Advertising Conference Positively Impacting Nigeria’s Economy’ -Organisers

Raheem Akingbolu

Organisers of the National Advertising Conference on Friday told Journalists in Lagos at a Press briefing organised to annouce the 2025 edition that the annual event has stimulated national development through sharing of knowledge and ideas among professionals, networking opportunities and provision of positioning roadmap to boost the economy.

The conference with the theme; ‘Marketing Communications: Transforming Businesses and Creating Growth in Challenging Times,’ is scheduled to take place at the Abuja Continental Hotel from November 12 to 14, 2025.

In his reaction to issues around the feedback from the previous editions, the Director General of the Advertising Regulatory Council of Nigeria (ARCON), Dr. Lekan Fadolapo said the cooperation of the Federal Government on the conference throught the office of the Minister of Information, Mohammed Idris, has helped the organisers to achieve their aims as well as showcasing advertising as a catalyst for national development.

He said, “With the open door policy of the Honourable Minister of Information and National Orientation, we have been able to share our thoughts on national development, and the industry has enjoyed necessary attention. As a thoroughbred professional, the minister is committed to industry growth and he has consistently encouraged the practitioners to use their expertise to promote Nigeria and her brands. He sees our annual conference as a gathering of inteĺlectuals and professionals whose contributions would enhance the effective communication of the government,”

The DG further stated that this year’s edition will focus on how to transform and grow the business of advertising and marketing in the country.

On what to expect at this year’s edition, the Chairman Organising Committee, Mr. Tunji Adeyinka disclosed that no fewer than 50 professionals have been scheduled to speak at the three-day conference.

He also stated that the conference will serve as an epicenter for marketing professionals, innovators, and business leaders from across the country to share thought-leadership ideas and insights aimed at shaping the future of marketing in Nigeria.

He said, “This year’s conference is more than a gathering, it is a meeting point for industry leaders, young professionals, innovators and visionaries who are shaping the future of marketing and advertising in Nigeria.”

He highlighted sub-topics such as Different Generations, Different Industry; Destination Branding, among other important areas that will be discussed during the sessions.

The three-day event promises big ideas, real connections, and panel discussions. Dozie Okafor, President of the Media Independent Practitioners Association of Nigeria (MIPAN); Tolulope Medebem, President of the Experiential Marketers Association of Nigeria (EXMAN); Lanre Adisa, President of the Association of Advertising Agencies of Nigeria (AAAN); Sola Akinsiku, President of the Outdoor Advertising Agencies of Nigeria (OAAN); and Greg Odutayo, representing the Broadcasting Organisations of Nigeria (BON), have all pledged their support for the success of the conference. They assured that their members will be mobilized to participate actively in the industry’s flagship event in Abuja.

Meanwhile, the Chairman of the Organizing Committee noted that early bird tickets will go for N250,000 until the end of October, after which the ticket price will increase to N350,000 starting from November 1.

He added that the committee is also partnering with Ibom Air to provide discounted flight tickets for early registrants attending the conference.

The conference provides platforms for thought leadership, exhibitions, networking and other engagement opportunities. In 2024, over 400 delegates from different parts of Nigeria, covering different sectors attended the conference. The expected attendees are C-Level officers with an agenda to drive growth and developments within the industry. The event also provides an opportunity for open engagement with the regulators.