From Nigeria to Africa: Market Entry Firm Rebrands to Reflect Continental Mission

By Ugo Aliogo

African Market Entry Consulting Limited has announced the rebrand of its trading name from CompanyFormation.NG to CompanyFormation.AFRICA as efforts to align its identity with its long-standing pan-African vision.

The Lagos-based consultancy, which says it has supported foreign and local businesses for more than a decade, unveiled the new identity alongside a redesigned logo.

While the firm has been widely known for helping companies set up in Nigeria, its work has long extended across multiple African economies.

“Our legal name has always been African Market Entry Consulting Limited,” said Ayokunle Bankole, the company’s Chief Executive and Lead Consultant. “From the beginning, our mission has been Africa-first — to make doing business across the continent simple and transparent for entrepreneurs and investors. This rebrand doesn’t mark a shift in our focus; rather, it brings our identity in line with the work we have always done.”

The consultancy has completed more than 10,000 market entry and compliance briefs spanning fintech, agriculture, oil and gas, aviation, technology, and professional services. Its clients range from multinationals and startups to diaspora investors seeking to expand operations into Africa.

According to the firm, industry analysts note that Africa’s diverse regulatory frameworks and fragmented markets remain a challenge for many foreign investors.

Firms like CompanyFormation.AFRICA aim to bridge that gap by offering services such as business incorporation, licensing, tax compliance, and expatriate management across different jurisdictions.

“Entrepreneurs and investors often underestimate the complexity of operating in Africa,” Bankole added. “Our role is not just about paperwork; it’s about helping businesses navigate local realities, build trust, and succeed in environments that can be both challenging and rewarding.”

With the rebrand, CompanyFormation.AFRICA says Nigeria will remain its operational hub, while its identity now reflects the continental scope of its work. Expansion into East, West, and Southern African economies is expected to deepen in the coming years.