The Gen Z CEO Revolution: Why I Allow Naps, Hoodies, and 10am Resumption Time in My Marketing Company – Oxgital CEO

By Korede Omololu-David

When Osungbade Akeem Wizeman, CEO of Oxgital, a leading marketing and advertising agency in Nigeria uploaded a short video about his workplace policies, he probably didn’t expect it to go viral. But in a matter of hours, the clip was circulating on various online platforms.

10 a.m. resumption time,Office naps, Hoodies instead of suits Short, direct meetings, Zero tolerance for “Oga” culture.

For some, it was refreshing. For others, controversial. But for Akeem, this was simply business as usual at Oxgital.

His words: “We are a creative company. Why should I drain my team with 8 a.m. stress when Lagos traffic alone is exhausting? Why should they call me ‘sir’ when we’re building together?”

The philosophy reflects a broader shift in leadership styles among Gen Z entrepreneurs across Africa. Where previous generations prized discipline and hierarchy, today’s leaders prize flexibility, respect, and mental health.

Osungbade Akeem believes that this cultural reset is not just trendy, it’s strategic. “I want Oxgital to be the agency that proves great work can come from freedom, not fear,” he says.

International observers are beginning to notice. While big tech companies in the U.S. have been experimenting with nap pods and casual offices, few would have predicted that a Lagos-based company would make headlines for the same.

It was reported how his policies “sparked debate” in Nigeria’s corporate circles and how young people embraced his vision of a friendlier workplace.

Critics argue it may not work in traditional industries, but Akeem shrugs off the skepticism. “Every era has its leaders. This is the Gen Z era. We’re not here to copy, we’re here to redefine,” he added.

As Oxgital continues to grow, offering digital marketing, and advertising services to clients across multiple sectors, its CEO is proving that culture can be a competitive advantage. And perhaps more importantly, he has become the face of a new generation of Nigerian leaders unafraid to question outdated norms.

The Gen Z CEO revolution may have started with a viral video, but if Osungbade Akeem has his way, it’s only just beginning.