Amosun Recognized as One of Nigeria Diaspora’s Top 50 Professionals Shaping the Future Of PR, Communications

Adeola Amosun, Head of Media at Tolaram, has been recognized as one of Nigeria and the diaspora’s Top 50 Trailblazers Shaping the Future of Public Relations and Communications.
The awards, curated by GLG Communications in collaboration with The Guardian Nigeria, celebrates high-impact professionals redefining brand storytelling, strategic engagement, and innovation across the communications spectrum.

A marketing and media leader with over a decade of experience, Amosun has earned a reputation as one of the continent’s most influential voices in integrated marketing strategy.
At Tolaram, one of Africa’s leading consumer goods conglomerates, he oversees media strategy, planning and innovation for a diverse portfolio of brands, with operations spanning West, East, and Southern Africa.

His track record includes driving business growth for globally renowned brands such as Coca-Cola, Guinness, P and G, Beiersdorf -Nivea, Stanbic IBTC, Standard Chartered Bank, Oppo Mobile, Turner Network (Cartoon Network, Boomerang, Toonami), and the BBC.

Adeola has delivered award-winning campaigns that have driven measurable business growth – ranging from Pampers’ #MomsKnowBest with Tiwa Savage, Johnnie Walker’s White Walker launch, and Nivea’s “Be Beautiful” campaign with Beverly Naya, to Colgate’s Yanga with Your Smile, Indomie Mama Do Good, Show Some Love, Lush Hair Be Beautiful, and the Power Oil – Together We Can campaign with Kanu Nwankwo, etc.

He also played a pivotal role in strategic brand transformation initiatives, including the renaming of McDowell’s to Mr. Dowell’s and the acclaimed Duracell – Last Longer campaign.
His recent work includes campaigns for Lush Hair, Colgate, Kellogg’s, Indomie, Power Oil, Munch It, Minimie, Addme, Nutrify, and Hypo, among others – setting benchmarks for media effectiveness and consumer resonance.

Beyond creative execution, Amosun is recognized for his operational and commercial impact. He has led cross-functional teams across six African markets – Nigeria, Ghana, Kenya, Mauritius, Angola, and Côte d’Ivoire – driving excellence in media performance, agency output, and ROI. Under his leadership, Carat’s media audits with global firms such as Accenture and Ebiquity consistently exceeded performance targets on Beiersdorf-Nivea.

Reflecting on the honour, Amosun stated: “This journey, from the newsroom to the boardroom – has always been anchored on creating value and delivering business impact. Recognition like this isn’t what I chase – but it does provide a moment to pause, breathe, and reflect. To genuinely appreciate the process, the people, and the quiet consistency it takes to build meaningful impact.”

He also expressed gratitude to GLG Communications, The Guardian, curator Omawumi Ogbe, and the jury, while commending his fellow honorees: “juggernauts, builders, storytellers and catalysts shaping the future of African communication.”

A Mass Communication graduate from Ahmadu Bello University, Amosun also holds an MBA in Global Business Management from Nexford University and has completed executive trainings in leadership, finance, and business strategy.

His career began in journalism with Kapital FM and the Lagos State Ministry of Information before he transitioned into media planning and strategy at Dentsu Nigeria.

Adeola’s contributions have earned multiple accolades, including: Outstanding Media Advertising Personality of the Year (2023 and 2024), Young Media Personality of the Year (2023), Tolaram Emerging Leader Award (2023) – For exceptional talent driving business growth across the continent.
Amosun also won Multiple Pitchers Awards – For Strategy, Use of Media, Integrated Media Campaign, Data, and Insight, ADVAN Awards – Including Campaign of the Year, Best Use of AI, Brand of the Year, Digital Campaign of the Year, and Marketing Team of the Year and Crystal Award – Best Integrated Campaign.

With the media and communications industry undergoing rapid transformation, Amosun’s recognition as a Top 50 Trailblazer affirms not only his professional accomplishments but also his enduring commitment to nurturing the next generation of African storytellers and strategists.
As he puts it: “The future of our industry lies in bold thinking, data-informed creativity, and building brands that speak with clarity, purpose, and cultural relevance.”