DONI Africa Launches Miss Green Fashion Pageant, Opens Call for Entries

Sustainable fashion brand, DONI Africa, has announced the commencement of entries for the inaugural edition of the Miss Green Fashion beauty pageant, a new initiative aimed at empowering young women through the intersection of fashion, leadership, and environmental advocacy.

Applications are now open to women aged 18 to 25 from across Africa and will close on August 15, 2025.

According to the convener, Doyinmola Paul-Oyewusi, Miss Green Fashion is designed to challenge traditional beauty norms by promoting purpose-driven style and sustainable leadership.

“This is more than a pageant—it’s a dynamic movement. Our goal is to raise a new generation of African change-makers who will lead the charge in ethical fashion and environmental advocacy. We are nurturing leaders who will drive tangible, long-term change across communities and borders,” she said.

She added the competition will be grounded in the principles of Green Project Management, ensuring that sustainability is embedded in every stage—from planning to execution.

She stressed that the pageant would equip the future leaders with structured mentorship, comprehensive training, and a unique platform to create lasting impact in their communities and continent.

She noted that the finalists will undergo intensive training in eco-conscious fashion, leadership development, public speaking, and sustainable project execution.

“Beyond the runway, finalists will implement “Green Advocacy Projects” in their communities, such as environmental cleanups, recycling workshops, and school awareness programs, creating a ripple effect of change. These projects aim to directly benefit over 5,000 people,” she added.

She called for sponsorship, emphasizing for sustainability partners to drive industry-level transformation, sensitizing the fashion sector towards ethical and eco-conscious production.

“The Miss Green Fashion Queen and runners-ups will receive structured funding for their impact projects, international exposure, and cross-continental learning opportunities in climate change, advanced sustainability, and leadership,” she said.