King Lambert Unveils RedirectMall.com to Empower African Producers, Service Providers

Mary Nnah

In a bold move to combat economic exploitation and foreign dependency, King Charles N. Lambert, a visionary economist and creator of the Compassionate Capitalism Economic System, has launched RedirectMall.com, a revolutionary digital marketplace designed to empower African producers, service providers, and retailers.

RedirectMall.com is a strategic platform that delivers infrastructure, investment access, loyal customers, and a pathway to full industrial participation, serving as the commercial engine of the Black Wall Street economic revival, a movement focused on building Africa’s financial future on African terms.

This platform emerges at a critical moment in Africa’s development journey. As millions of small and medium enterprises seek a way to scale and compete in a globalised market, RedirectMall.com offers more than visibility—it delivers a comprehensive ecosystem for wealth creation, manufacturing empowerment, and sustainable economic growth.

RedirectMall.com is powered by OpportunityPages.com, a one-of-a-kind incentive platform that rewards consumers with Revolutionary Investment Points (RIPs). These points unlock life-enhancing opportunities—investment portfolios, job placements, training programs, business contracts, and more. The result is a consistent stream of repeat, motivated buyers for every seller.

Retailers on RedirectMall.com can convert a portion of their revenue into RIPs, which act as investment currency within the larger ecosystem. This provides sellers with access to diversified wealth-building opportunities beyond their daily product sales.

Every purchase on RedirectMall.com earns buyers investment points, transforming them into co-owners of the economic system. This model promotes customer loyalty and turns commerce into a relationship of shared growth, trust, and long-term engagement.

Through the Pan-African Industrialisation Scheme, successful retailers are supported in becoming manufacturers of the products they sell. RedirectMall.com offers access to startup capital, technical partners, trained labour via Pan-African Job Centres, and continent-wide promotion across 28 development sectors—ushering in an era of African-made goods and local industry.

From logistics and customer service to content creation, advertising, and professional training, RedirectMall.com supports every phase of the retail journey. Entrepreneurs are free to focus on innovation and expansion while the platform handles the back-end operations.

The journey begins with a symbolic yet strategic step: selling inspirational wall portrait packs authored by King Lambert. Each pack sold not only educates sellers on the investment points system but also generates $100 in monthly passive income, along with equity ownership in RedirectMall.com and 28 sector-focused development platforms.

“This is not just about business—it’s about justice, dignity, and African self-determination,” said King Lambert. “RedirectMall.com is the frontline in the Economic War for Economic Independence. We are not asking for permission – we are building a system that ends poverty, stops capital flight, and puts economic power back into African hands.”

As Africa looks inward to build resilient economies for the future, RedirectMall.com stands as a beacon of possibility, offering a clear path from poverty to prosperity, from selling goods to manufacturing them, from being marginalised to becoming empowered. This is more than a platform; it is a movement, a declaration that Africa’s wealth must serve Africans first.