Our goal is to Empower Youth, Redefin Beauty Standards in Nigeria — Founder Bilqis Wahab

In just a few years since its establishment in January 2021, The Beelkiss Beauty has emerged as a force to reckon with in Nigeria’s fast-growing beauty industry. Founded by Bilqis Wahab, the company is fast becoming a household name, offering services such as semi-permanent lash extensions, makeup, microblading, and lash product sales—while also blazing a trail in youth empowerment and professional skill development.

With thriving locations in Lagos and Abuja, The Beelkiss Beauty has built a reputation not only for delivering top-notch beauty services but also for creating meaningful opportunities for young Nigerians. According to Wahab, the brand’s commitment to excellence is what sets it apart.

“Our key strength lies in the quality of our skills. We’re unmatched in this industry,” said Bilqis Wahab. “Other factors, like customer experience and safety, are just the icing on the cake.”

The company’s dedication to innovation has seen it expand with the launch of its own product line under a sister brand, My Lash Goals. As a result, The Beelkiss Beauty has grown beyond the confines of traditional beauty services to become a holistic brand rooted in creativity, customer care, and social impact.

At the heart of its operations is a robust youth empowerment program. Targeting young adults from low-income backgrounds, the initiative provides free training in various beauty skills, followed by internships and job placement support.

“We believe in giving back, which is why we offer free skill training to young adults and help them secure employment,” Wahab explained. “This not only helps them improve their quality of life but also contributes to the growth of the beauty industry in Nigeria.”

Wahab, a vocal advocate for professionalizing the beauty sector, says the brand also aims to shift perceptions around beauty services. “Our goal is for The Beelkiss to remain the best and most reliable beauty brand in Nigeria,” she said. “We also want to empower as many youths as possible to become successful in their beauty careers and change the stereotype that beauty services aren’t a viable career option.”

The Beelkiss Beauty’s success is not by accident. With a commitment to staying current on trends and tailoring services to individual client needs, Wahab considers innovation and adaptability as the heartbeat of the business. “Understanding trends and customizing our service to fit each client’s needs is key to remaining innovative,” she noted.

Customer satisfaction, integrity, and authenticity also form core pillars of the brand. “The most interesting thing I’ve learned is the importance of genuine understanding and integrity when dealing with customers,” Wahab said. “No two clients are the same, and it’s essential to find the balance in interpreting their needs and delivering beyond their expectations.”

Looking ahead, Wahab envisions The Beelkiss Beauty as more than just a beauty brand. “We want to be a source of knowledge and inspiration to others in the industry,” she said. “Grand success is achievable, and we’re committed to showing that to both our customers and fellow professionals.”

With its unique combination of excellence, innovation, and empowerment, The Beelkiss Beauty is not just redefining beauty—it’s rewriting the narrative for young Nigerians aspiring to thrive in the industry.