George Atelier Partners with TSM House Agency for Bold Summer Collection Launch

Abuja-based fashion brand, George Atelier, has officially launched its new Summer Collection in partnership with creative-tech agency, TSM House Agency. The collaboration, which was unveiled on July 1, 2025, marks a significant moment for the brand, blending fashion, technology, and storytelling in a campaign that is already generating buzz within Nigeria’s style and design circles.

Known for its clean silhouettes and bold colours, George Atelier’s new drop is aimed at women who want to command attention without saying a word. From wide-legged trousers to sunset-toned fabrics and crisp tailoring, the collection offers wardrobe pieces that are both soft and powerful. It is tailored for those heading to brunch, attending a park picnic, or walking into high-stakes meetings with confidence.

“We named it Serenity in Style because it’s a blend of calm, relaxed vibes with a modern flair,” said Ada, the founder of George Atelier. “Right now, the plan is to transition into a fully corporate ready-to-wear brand. But this collection is just something for our target audience to enjoy for now.”

The campaign was shot in a quiet garden and a sunlit studio in Abuja, reflecting the brand’s connection to its local roots. The visuals are warm and intentional, celebrating the textures, colours, and ease that define summer dressing in the Nigerian climate. Golden yellows, lush greens, and flowing fabrics all come together to create what many have described as “joy in clothing form.”

To bring this vision to life, George Atelier partnered with Christiano Ifesi Founder of TSM House Agency, who led the brand’s digital and visual transformation. From a refreshed logo and updated website to a polished social media rollout and influencer collaborations, TSM’s involvement provided the brand with the tools needed to scale and connect with a broader audience. The agency also contributed to the collection’s creative direction and digital strategy, positioning George Atelier as a fashion brand with global potential.

The launch has been praised as a step forward for Nigerian fashion—blending tradition with technology, and offering local consumers a refreshing alternative in the ready-to-wear space. With limited quantities available online, fashion enthusiasts are encouraged to shop early before the pieces sell out.

George Atelier continues to carve out a niche for women who want more from their wardrobe—more style, more purpose, and more identity. The Summer Collection is not just a clothing line, but a statement of what Nigerian fashion can look like when powered by clarity, creativity, and collaboration.