Syd Iwundu Looks Beyond Skits,  Begins Transition to Film

Iyke Bede

For Sydney Iwundu, better known as Syd Iwundu, the era of short-form comedy may be giving way to something bigger. After years of building a loyal following through relatable skits, the content creator is preparing to expand into long-form storytelling and, ultimately, film production.

“I would love to go into film production. I am transitioning into movies soon because I don’t just create normal skits and I try to work with movie actors and actresses in my content,” he revealed.

His move toward film isn’t a sudden shift. It is the natural next step in a creative path that began humbly in 2019 at the University of Benin, Edo State. “I started making skits in 2019 after I gained admission into the University of Benin, Edo State. My younger brother, Bright Iwundu, usually shoots for me. When I started, the first content I shot was with my sister Jennifer Iwundu in 2019,” he said.

His early content, produced with minimal resources and shot in student housing, was driven by collaboration and community. “The likes of Sydney Talker, De General, Gentuu and Saint Bellington ‘gingered’ me because we were all in the same university,” he said. “The likes of Crazeclown, Broda Shaggi, Josh2funny, and Lasisi Elenu inspired me. Also, blogger Tunde Ednut promoted me for free.”

Syd recalls that he never set out with money as a primary goal, yet results came all the same. “The first endorsement I got that paid me millions of naira was in 2020. In 2021, I moved to a two-bedroom apartment.”

Though he now works with established names in the industry, casting remains a challenge. “Getting casts to shoot some particular skits can be challenging. It is not always easy to get who I want to interpret some roles with.”

Still, he remains focused and unfazed by setbacks. “What I did differently is that I’m not afraid to take risks. I mean sacrificing money, time and effort to get what I want and I believe in consistency for sure and not giving up anytime I fail.” As he prepares to deepen his craft in film, Syd is also thinking about how to sustain his digital presence. “What I do to ensure my social media influence doesn’t drop is that I invest in various side businesses and I use the money for collaboration with other creators & actors, and create better content,” he said.

What started with a phone camera, a sister, and a brother has grown into a brand and now a new chapter.