10 Best Online Sellers Of Engagement Rings In 2025

Are you preparing to pop that special question? Do you know where and when you’re going to propose? If so, then the obvious next step is choosing the perfect ring. You have lots of choices here from different cuts of diamond to various metals. It’s all about finding the ring that will dazzle and delight your partner and help guarantee that they say yes. Alternatively, you might have already proposed and now you’re ready to choose the perfect ring with your partner. Regardless, you need to find the right seller. 

There are plenty of different online engagement ring sellers today. You just need to find the one which offers the ring that makes you go “Wow!” So, let’s explore some of the best possibilities from trusted sites to dazzling bespoke solutions. 

Rare Carat 

If you’re looking for a wonderful engagement ring then you could consider Rare Carat as your top choice. Rare Carat is unique in the fact that it’s a market place instead of an individual store. This means that you get more variety than a typical jewelrs and you also have the security of purchasing a ring through a vendor instead of an individual jeweler. 

Opening its digital doors in 2016, it has become a widely embraced brand, particularly for those looking for the perfect piece for that special day. 

Pros

• Best for customer service – past customers are delighted when using the company because it provides excellent levels of customer support after the initial purchase. 

• Expertise guaranteed – GIA registered professionals working behind the scenes to ensure that each 

• Custom choices – customers can also use the custom section of the website to create a brand new engagement ring, entirely unique to them. 

Cons 

• Not purchasing directly from a jewelry store may be confusing for some buyers. 

• Quality is not guaranteed by the score of the product alone as this can reflect a low price and great value for money. 

Etsy 

There is of course other online jewerly market places that you can explore. One of the most popular choices by far is Etsy. Etsy is a great place for picking up unique jewelry items that you won’t find anywhere else in the world. It’s also useful if you’re looking for an engagement ring that has a unique aesthetic such as vintage choices that are ideal for a themed wedding. 

Pros 

• Variety – there are lots of different options when it comes to purchasing from Etsy. This means that you can always find the perfect option for your wedding. 

• Budget – You can find options at every budget level which means that you can easily find a great ring regardless of how much you have available to spend.
  

Cons 

Quality not guaranteed – As virtually anyone can sell engagement rings on Etsy, it’s far from a guarantee that you’ll find one at the quality you’ll expect, no matter how much money you spend. You also have less protection compared from purchasing a ring from a standard jeweler. 

You will miss out on a designer ring that is on-trend and delivers the classy, beautiful appearance that you hoped for. 

Scams – it’s possible that you end up getting scammed when buying on Etsy. Again, this can happen because you don’t have the same level of protection. 

James Allen  

James Allen is one of the best online retailers specializing in both diamonds as well as find jewelry such as engagement rings. The company provides both natural as well as lab-grown diamonds. They have a focus on both customization and transparency within the entire sales process. 

Pros 

• High quality visuals – One of the biggest advantages of James Allen is the fantastic imagery that is showcased across the website. This means that you can see all the engagement rings in complete detail with 100% accuracy. 

• Competitive pricing – There are lots of different places to buy online but James Allen focuses on providing competitive prices for natural diamonds. They strive to offer better value compared to other businesses operating online. 

Cons 

• No GIA certificate information – The GIA certificate is not available directly on the website. Instead, customers need to contact customer service to access the info. 

• Negative reviews – The company has received some negative reviews, including some complaints regarding ring warping. 

Brian Gavin Diamonds 

Brian Gavin Diamonds is ideal for those who are seeking the greatest exceptional diamond cuts that are guaranteed to leave your future fiance breathless and speechless. They specialize in both high-quality cuts and strive to deliver expert guidance to ensure that every client can find the perfect diamond. 

Pros 

• Fantastic light performance – as the diamonds are cut to highly specific sizes, they shine beautifully and catch the light just right. They provide the ultimate aesthetic that you might be searching for. 

• Signature and Black – As well as countless other options, the business offers signature and black collections. These are known for both cut, color, and even the highest possible clarity.
  
  Cons 

Website limitations – Many people struggle to find the right option on the website because it is difficult to navigate and use, particularly on mobile devices. 

Shira Diamonds

Another option will provide a completely personalized solution, especially for buyers who are exploring custom designs and solutions. As well as providing honest pricing, they deliver the highest quality of diamonds possible. This makes them a great choice for both affordable and unique rings. 

Pros

• Durability – According to reviews Shira Diamonds are made from one of the hardest materials imaginable. This makes them resistant to scratches as well as wear and tear. 

• Investment value – Due to their exceptional quality standards these can be great sources of investment and leave an incredible heirloom to future generations. 

Cons 

• Ethical Concerns – As the diamonds sold by this website are all natural, there are certainly ethical concerns to consider for some buyers. 

Conclusion 

We hope this helps you find the best supplier for your new engagement ring. By finding the right option, you can guarantee that you get a quality ring that your partner is sure love from the day you propose to eternity. You just need to make sure that you are checking the reviews before settling on the final option.