Dresnice Launches Ethical Human Hair Extensions Network to Combat Hair Scams, Boost Vendor Profits

In a major move set to transform Nigeria’s beauty industry, Dresnice, a leading beauty and wellness distributor, has officially launched its hybrid ethical human hair extensions distribution network. The initiative will provide vendors and retailers across key Nigerian cities—including Asaba, Warri, Benin, Owerri, Calabar, Uyo, Abeokuta, Abuja, Ibadan, Lagos, Enugu, and Port Harcourt—with direct access to authentic, ethically sourced human hair extensions from Vietnam and India.

The launch comes as a direct response to widespread concerns over hair scams and chemically over-processed hair flooding Nigeria’s open markets. By establishing a transparent and traceable supply chain, Dresnice aims to protect both vendors and consumers from counterfeit products while offering near-factory pricing to shield businesses from foreign exchange fluctuations and rising logistics costs. Mr. Adimuchinobi Chukwuma, Managing Director of Dresnice, described the initiative as a game-changer for the industry.

“Today marks a pivotal moment for Nigeria’s beauty sector,” he said. “Our ethical human hair extensions distribution network not only protects customers from substandard products, it empowers vendors with sustainable profitability and peace of mind, knowing each strand is rooted in fairness and quality.” The company’s efforts follow last year’s social media campaign, which educated consumers on how to spot fake hair.

Since then, demand for genuine human hair extensions has surged, with many buyers struggling to differentiate between authentic Vietnamese hair and cheaper, chemically processed Chinese alternatives. Dresnice’s new network is built on five core principles: ethical sourcing, transparency, superior quality, supply chain compliance, and vendor profitability. Each batch of hair comes with a provenance certificate to verify authenticity, while a tiered loyalty program rewards vendors with bonus points redeemable for foodstuff perks and exclusive marketing support.

A limited number of registration slots have been allocated per city, with early participants expected to gain a competitive edge in the market. The company also revealed plans to expand its distribution network to include skincare and other beauty essentials, further safeguarding Nigerian consumers from counterfeit products. “We’re not merely launching a wholesale channel—we’re igniting a movement toward ethical beauty,” Chukwuma added.

“By aligning fair trade, transparent practices, and uncompromising quality, Dresnice is setting a new benchmark for the entire sector.” Dresnice, a Lagos-based distributor, is known for its commitment to empowering African entrepreneurs through high-quality beauty products and innovative supply chain solutions. With this latest initiative, the company reinforces its role as a trailblazer in Nigeria’s rapidly evolving beauty industry. Vendors and retailers interested in joining the network are encouraged to register promptly to secure their spot in this transformative opportunity.