Orange Group Champions a Malaria-Free Nigeria Through Digital Innovation and Grassroots Action

As the global community commemorates World Malaria Day 2025, Orange Group, one of Nigeria’s leading Fast-Moving Consumer Goods (FMCG) companies, is stepping up its fight against malaria with a bold campaign focused on digital empowerment, education, and community outreach.

With the global theme “#MalariaEndsWithUs – Reinvest, Reimagine, Reignite,” the company is amplifying its commitment to a malaria-free Nigeria by leveraging the power of information and direct engagement.

At the heart of the campaign is the belief that informed communities are better equipped to tackle public health challenges like malaria.

Orange Group’s initiative, highlighted by the sub-themes #MalariaEndsWithLaris and #MalariaEndsWithGardia, centers around raising awareness about effective malaria prevention and treatment.

These efforts are being amplified through a strong digital presence, partnering with influencers and healthcare professionals to create compelling, informative content that resonates across Nigeria’s diverse population.

To achieve its goal, Orange Group has launched a robust online malaria sensitization drive.

One of the key components of the campaign is “Laris Health Hour,” a weekly Instagram Live series featuring healthcare experts and respected voices in the health space.

These interactive sessions provide real-time education, tackle public misconceptions, and offer practical tips on malaria prevention and treatment.

In addition to live sessions, the campaign incorporates a series of educational skits developed in collaboration with popular social media influencers.

These short, engaging videos communicate critical malaria messages in a format that is both relatable and memorable, especially for younger audiences.

The use of humor, local languages, and storytelling ensures the content is accessible and impactful.

Recognizing that digital outreach must be paired with tangible action, Orange Group has also partnered with the Elisha Development and Humanitarian Foundation, a slum initiative under the National Youth Council of Nigeria.

Together, they are conducting on-the-ground malaria activations in underserved communities. These outreach efforts provide residents with free malaria testing, treatment medications, and preventive tools, including Gardia Mosquito Repellent Cream.

Uchenna Ezenna, Media and Communications Director of Orange Group Nigeria, emphasized the dual approach of the campaign.

“Orange Group is committed to providing Nigerians with both knowledge and access. This World Malaria Day, our focus is not only on spreading information but also on delivering practical solutions directly to those who need them most,” she stated. “Through education, innovation, and community service, we are creating lasting change.”

Orange Group’s product offerings are central to its malaria strategy. The company’s Laris Anti-Malarial Drug combines 480mg Lumefantrine and 80mg Artemether, providing a reliable treatment option for uncomplicated malaria.

On the prevention front, Gardia Mosquito Repellent Cream, formulated with DEET, offers up to eight hours of protection against mosquito bites while remaining gentle on the skin, making it suitable for both adults and children.

Through this campaign, Orange Group underscores that eradicating malaria requires more than medication, it demands a sustained commitment to awareness, prevention, and community collaboration.

By bridging the gap between digital engagement and real-world support, the company is fostering a movement that empowers individuals to make informed health decisions and take proactive steps in safeguarding their communities.

As Nigeria continues its journey toward a malaria-free future, Orange Group’s message is one of unity and action. This World Malaria Day, the call is clear: malaria ends with us, all of us.