Daniel Ojeomokhai Champions Human-Centred Product Growth at Collect App

In a fast-moving tech ecosystem often dominated by speed and scale, Nigerian Product Marketing Manager, Daniel Ojeomokhai, is setting a different tone; one that values listening, empathy, and purpose over hype.

Ojeomokhai, who recently led product marketing at Collect App, a digital payments and fundraising platform, has revealed the strategy behind its quiet but impactful success: building products that truly fit into people’s lives rather than forcing convenience on complexity.

Speaking on the intentionality behind his work, he said, “Not every product is meant to scale fast. Some are meant to scale right.”

Collect App, which serves African small businesses, creators, and nonprofits, emerged as a tool designed not just for transactions, but for trust. From faith-based communities raising funds for local events, to creatives launching new content, to NGOs operating in regions with limited connectivity, every user touchpoint was developed with context in mind.

For Ojeomokhai, product marketing isn’t about pushing features; it’s about listening. “We built Collect not as just another fintech tool, but as a platform that respects people’s time, budget, and bandwidth,” he shared.

Instead of flashy campaigns and tech jargon, the platform focused on simplicity. Users could collect payments without needing a website or a developer, making it accessible to grassroots users often excluded from the digital economy.

“It’s not just functionality, it’s dignity by design,” he said.

Throughout his time at Collect App, Daniel prioritised clarity over noise which is shaping user journeys, refining onboarding flows, and leading go-to-market strategies that resonated deeply with mission-driven users. The marketing, under his direction, wasn’t about chasing vanity metrics, but building lasting connections.

His approach now serves as a case study in the future of impact tech one where adaptability, empathy, and honest storytelling take precedence over scale at all costs.

“The future of tech in Africa will be led not by the most advanced platforms, but by the most adaptable ones,” Ojeomokhai said. “Those that grow with feedback, serve with humility, and scale with purpose.”

Daniel Ojeomokhai’s journey through Collect App stands as a compelling reminder: sometimes, the loudest wins in tech come not from noise, but from listening first.