How a Nigerian Entrepreneur Built a Design Empire and a Separate NGO to Empower Women

At the intersection of creativity and compassion stands a Nigerian entrepreneur, Dr Nkem Imarue, who has built not just a thriving interior design business, but also a powerful movement for social change. Through Freshstart Interior and Exterior Design, she has transformed spaces across Africa with cultural elegance and functional beauty. But beyond design, her heart led her to establish The Circle of Godly Women Organisation — a nonprofit empowering women and children through practical skills and community support. In this interview, she shares how purpose drives both ventures, how she keeps them distinct yet impactful, and what the future holds for her mission-driven empire.

Q1: What inspired you to launch Freshstart Interior and Exterior Design?

A1: My passion for creating harmonious and beautiful spaces inspired me. I saw a business opportunity to combine design excellence with cultural expression across African homes and commercial spaces.
Q2: How did Freshstart grow into one of Africa’s respected design firms?

A2: Through consistency, innovation, and a deep understanding of client needs. We blend aesthetics with function, and that has earned us a loyal and diverse client base across the continent.

Q3: What led you to create a separate nonprofit, the Circle of Godly Women Organisation?

A3: I wanted to do more than build spaces — I wanted to build people. While Freshstart is my business, the Circle is my ministry to empower women and children through skills training and community service.

Q4: How do you balance running a successful business with leading a nonprofit?

A4: It’s all about purpose. I allocate time and resources strategically. Freshstart generates income, and I use my platform and influence to uplift others through the NGO.

Q5: How do the two entities support — but not overlap — each other?

A5: They are distinct in mission. Freshstart is purely commercial. The Circle focuses on education, outreach, and empowerment. Where possible, I use profits from the business to support community work, but they are separate legally and operationally.

Q6: What are some key projects from the NGO that you’re proud of?

A6: We’ve led over 200 projects across Nigeria — from family-strengthening workshops to hands-on training for underprivileged women, helping them launch micro-enterprises.

Q7: Do you teach design through the NGO?

A7: Yes, but as one of many skills. We teach tailoring, decor, event styling, and small business management — focusing on what’s accessible and sustainable for our target communities.

Q8: What makes your business model unique?
A8: It’s driven by purpose. Freshstart leads with design excellence, and the NGO ensures that our success leads to social impact. This two-pronged approach allows me to fulfill both my entrepreneurial and humanitarian goals.

Q9: What’s your advice to young entrepreneurs who also want to serve their communities?
A9: You don’t have to choose. Build your business with excellence, and from that foundation, serve others — just make sure your mission and structure are clear.

Q10: What’s next for both Freshstart and the Circle of Godly Women?
A10: For Freshstart, we’re expanding to serve diaspora markets. For the NGO, we’re preparing to replicate our skills program in international communities like the U.S. through partnerships and cultural exchange.