From Radios to Social Media: The Evolution of Marketing in the Digital Age

The Co-founder of Careerxpress Ayeni Ekundayo talked on how the marketing space has evolved and it is important for you to evolve and not be stuck in using just radios and televisions for your marketing.

Ekundayo said with the rise in social media usage, there has been a movement toward using it to sell a product, service, or brand using the social media space.

Contrary to popular opinion, social media marketing also involves developing a social media strategy that specifies the objectives, target market, and messaging for promotions on social media, according to Ekundayo which means that social media marketing is more than just making videos, or generating graphics to be posted on sites like Facebook, Instagram, Twitter, LinkedIn, or Pinterest.

Ekundayo said one way to strengthen your brand as a business is to use paid social media advertising in addition to having a strong online presence.

For example, while surfing through your feeds, you might have noticed a sponsored ad from a brand you don’t even follow. This is done to increase visibility of the content and to target certain audiences.

He believes that social media marketing is extremely beneficial for all types of organizations and sectors, large and small, and it also enables direct interaction with clients and future customers.

Due to the power of social media, even businesses that had previously established an audience offline have migrated to social media in order to improve their marketing and engage with customers.

Ekundayo also stresses the importance of having a strategy, matching the social media objectives with the brand’s objectives is important in order to successfully utilize social media networks for marketing.

He also pointed out how important it is to assess the success of social media campaigns and make necessary adjustments to strategy in order to maximize outcomes.

In the words of Ekundayo, marketing has evolved significantly from its traditional forms, and if you are a brand or a business owner and you are not utilizing social media marketing, you are not yet prepared for the future.