Oluwafemi Olayinka Is Rewriting the Rules of Music Marketing in Africa
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In the heart of Lagos, where Africa’s music scene pulses with innovation and energy, Oluwafemi Olayinka is emerging as one of the continent’s most influential digital minds.

As the current Social Media Strategist and Digital Marketing Analyst at Chocolate City Group, Olayinka is shaping a new future for how music is marketed, merging data, culture, and storytelling into a potent strategy that’s hard to ignore.

Since stepping into the role in mid-2021, Olayinka is leading a digital transformation at Chocolate City that is turning heads across the global music industry.

With over 1.5 billion campaign reach, more than 600 million video views, and 110 million+ digital ad impressions under his belt, he’s proving that successful campaigns are no longer about vanity metrics, they’re about orchestrating influence, engagement, and long-term fandom.

For Olayinka, digital marketing is not just a job, it’s a cultural assignment. “We’re not just pushing content. We’re building moments that live in culture,” he explained.

That philosophy is fueling viral campaigns like Blaqbonez’s Back in Uni, which is currently flooding TikTok and Instagram reels with remixes, memes, and skits from creators around the world.

From The Guy album by M.I Abaga to Young Jonn’s Xtra Cool, and Candy Bleakz’s bold campaigns, Olayinka is reintroducing Nigerian artistry to global audiences with precision and flair.

As Africa’s music industry continues to globalize, professionals like Olayinka are proving that the future of marketing belongs to those who understand the power of data, the nuance of culture, and the urgency of real-time connection.

And right now, that future is being written in hashtags, dashboards, and DMs by Oluwafemi Olayinka.