For the third time, Single Malt Scotch Whisky, The Macallan teamed up with notable Nigerian fashion designer Mai Atafo to upskill aspiring fashion creatives.
Since 2022, the two brands have been working together to inspire and enable the next generation of fashion creatives through the fashion workshop themed “Fashion Conversations with Mai Atafo.”
Topics such as understanding the fashion industry, the skills needed and a guide to running a successful fashion business in Nigeria, among other insightful themes are explored at the workshop.
Over 100 creatives were trained last year across Lagos and Abuja, demonstrating The Macallan’s commitment to promoting the growth of Nigeria’s youth population by supporting the infrastructure for achieving mastery in the craft of fashion.
“The world of fashion, like the world of whisky, thrives on the dedication of skilled artisans who dedicate their creativity and expertise to every stitch and design,” said the Brand Manager, Edrington portfolio in Nigeria, Hammed Adebiyi. “That’s why The Macallan is proud to be a three-time partner with Mai Atafo on this initiative. We understand that nurturing the next generation of creative minds is paramount to ensuring a future where exceptional craftsmanship continues to flourish in the fashion industry.”
For Atafo, the partnership goes beyond sponsorship. “It’s a celebration of craftsmanship. My commitment to the art of craftsmanship is what brought us together, he said. “The Macallan appreciates craftsmanship, and fashion is a tangible expression of that.”
This year’s workshop took place at ATAFO, with the creative designer sharing valuable insights gleaned from his extensive two-decade career.
