Emma Okonji
A new educational and entertainment animation developed around the Nigerian culture and designed to enhance digital learning among school children within the age bracket of one year to six years, has been launched.
The animation, which was developed with familiar Nigerian and African songs, is currently trending on YouTube and Facebook, and was designed to bridge the gap in African kid’s entertainment cartoon music videos, African stories, mobile games and kid’s karaoke, all made in Africa for children all over the world.
The kid’s animation, which was launched at the Ebony Live VIP Cinema in Lagos on Wednesday, was developed by House of Ajebo, Africa’s most followed cartoon brand on YouTube.
Speaking at the launch, the CEO, House of Ajebo Ent Ltd, Mr. Emeka Erem, said although the kid’s animation was primarily designed for school children between one to six years, but explained that pupils that have reached up to 10 years could still find the animation instructive for learning because of the games and other educational materials embedded in it.
According to him, the animation was designed to address some specific challenges that have affected the Nigerian and African culture for ages.
“Most educational materials in Nigerian and African schools are tilted towards the western culture, which make African children to believe that the western culture is superior to the African culture. That narrative has to change and the Jeni and Keni kid’s animation is designed to address all of that,” Erem said.
Other challenges that the animation seeks to address are originality in children’s spoken language and critical thinking; deep understanding of African songs and music; children identity as |Nigerians and Africans; to inculcate the African values in children; to encourage team work and collaboration as well as discipline; among others.
