By Raheem Akingbolu
Pure Bliss, one of the leading biscuits brands from OK Foods, has unveiled plans to delight and reward its consumers in the second edition of its national consumer millionaire promo. The campaign, ‘Pure Bliss Millionaire Promo’, will see 60 millionaires emerge in 60 days, with an additional 30 million naira worth of Airtime to be won.
Speaking on behalf of the Business Head of OK Foods Limited, Murali Krishnan, during a media parley to unveil the Promo in Lagos recently, Head of Marketing of the company, Sachin Wali, emphasized the credibility & due diligence of the promo, stating that measures have been put in place to ensure fairness and transparency.
“We are once again initiating one of the largest give-back consumer promotions in the biscuits category. We want to thank our consumers for their patronage over the years and assure them that the promotion will be managed with due diligence, fairness, and utmost credibility,” he said.
Also speaking, the company’s Brand Manager, Olayinka Johnson, disclosed that the ‘Pure Bliss 60 Millionaires in 60 days’ Promo is a great way to reward the consumers in line with the Pure Bliss brand promise – ‘Light Up Your Day’.
“The Pure Bliss 60 Millionaires In 60 Days Promo is a great initiative at this time because consumers get to enjoy their favourite Pure Bliss Cookies & Wafers, while winning big”.
In her remarks during the parley, the Brand Manager of Pure Bliss, Oluwabukola Yusuph, revealed that over 300,000 winners are to be rewarded with Airtime beyond the 60 lucky consumers that will be rewarded with 60 million Naira cash prize – One million Naira each.
Explaining the mechanics of participating in the Promo, Yusuph stated that consumers are expected to buy any Millionaire Promo pack of Pure Bliss Milk Cookies, Milk Cream Wafers, Choco Cookies & Chocolate Cream Wafers, look inside the pack for a 7-digit alphanumeric code and text the unique code to 8011.
She stated that the consumers will receive an SMS from 8011, notifying them of their prize – either N100 Airtime or One Million Naira as each code guarantees a prize.
“We believe the Pure Bliss Millionaire Promo will truly create delight for our consumers, especially in these times. As part of our values, it is important that we stay true to the brand’s promise of uplifting consumers’ moods. In addition to producing delicious, indulgent biscuits and wafers enjoyed by our consumers, this promotion is one of the ways through which we can bring our brand promise to life”, she said.
Endorsing the Promo, the Senior Legal Officer, Lagos State Lotteries and Gaming Authority, Kemi Adebiyi, noted that the promotion has fulfilled the mandate required by the regulatory authority, which is to ensure that the promotion is registered and regulated. She promised that the agency would play its role in ensuring that the selection process is transparent. She commended OK Foods for introducing the promotion to reward consumers at this time.
