Following an extended period of formulation, indigenous brewers, Nigeria Breweries PLC released a first-of-its-kind beer lager — Goldberg Black Lager, a dark lager marked with hints of caramel, hops, and malt flavour.
The new entrant aims to disrupt the traditional lager beer offerings and redefine the beer experience.
Inspired by the rich tapestry of African culture, known for its celebration of individuality and resilience, Goldberg Black Lager targets the African demographic. This remarkable brew pays tribute to the continent’s diverse heritage and vibrant spirit, creating a sense of pride among its consumers.
As described by the Corporate Affairs Director, Nigeria Breweries PLC, Sade Morgan, Goldberg Black symbolises black culture and the brewing tradition of Africans in using natural ingredients for the perfect beer blend.
“The beverage embodies a true essence of three things: first is tradition. With Goldberg Black, we are proudly cultural. We are proud of our roots. The second is innovation. Where else but in Nigerian breweries can you get a lager and one that is black? And that shows that we are stepping and we are bringing you with us into the modern world, the third being modernity,” Morgan noted.
She added, “It’s not just a beer, it is a celebration of our roots, our culture, and very proud craftsmanship as a people. Nigerians are one of the most creative people on earth, and this is something that we have brought together through tireless dedication, creative exploration, and unwavering commitment to delivering a product that stands as a testament to Nigeria’s rich brewing heritage.”
New Product Development (NPD) Manager, The Heineken Company, Opeyemi Kehinde expressed optimism about the light-bodied beer to connect with consumers.
“We want to give them a beer that they can relate with and link their heritage with. Going into pilot stages, into lab stages, having a series of test sessions with the team to going to consumer testing, was quite the journey,” Kehinde disclosed.
