Leveraging Real Estate Events for Brand Promotion

ESV Ipadeola Dorcas Omolale

As a real estate professional, one of the best ways to promote your real estate brand is through brand promotion at every available real estate industry events. By aligning your brand with industry leadership events that have the potential of bringing the crème de la creme  of the industry together is unarguably a very good way of building your brand equity, increasing brand visibility, and connecting to the right audience at the right place.

Event sponsorship in a very simple definition, is the financial commitment made by a business concern or an individual for the success of an event with the aim of marketing its brand, products and services.  For businesses, real estate brands inclusive, event sponsorship is seen as a marketing strategy to take competitive advantage, build brand equity, connect to old clients and meet prospects.  The higher the sponsorship package (financial commitment), the higher brand visibility and recognition the sponsor stands to gain. And the good thing about event sponsorship is the fact that it speaks directly to a specific audience or market target.

A real estate brand can align and leverage real estate events through sponsorship opportunities as presented by industry events. By being an event sponsor, so many immediate and far-reaching benefits accrue to your real estate firm or agency as the case may be. The brand is promoted through media mention across online and offline media channels, logo and advert display in the event marketing brochures/documents. Depending on the category of your sponsorship, some sponsorship packages give room for the chief executive of your brand or the marketing or communication manager to speak to the audience. This, no doubt, is a unique opportunity for any real estate brand to market its brand and product to the right audience. The bottom motive of all event sponsorship is business growth in its entirety.

In most global and local real estate events, sponsorship allows the brand to own a booth at the side-line of the event. This will allow the brand to display its product and services, share marketing brochures and souvenirs. Unknown to many, these activities have a way of promoting your brand’s visibility, connect to existing customers/clients, and of course connect you and your brand to prospects.

For relatively young, small and medium size real estate brands with a very low budget for marketing and other brand promotion activities, events sponsorship presents a strategy cum veritable opportunity for brand activation and market penetration.

For real estate brands, sponsorship opportunities in the real estate space have so many benefits that cannot be overemphasized. Beside media mentions across all channels, sponsors enjoy benefits like exhibition stand, guest invites, prime advert space, logo on media wall (backdrop banner), live streaming of logo, certificate of sponsorship/participation, amongst other benefits.  All these are incredible benefits provided by events for real estate businesses to market their brand and products. First hand and unique experiences are always made available by brands at event sponsorships.

In summary, the benefits of a real estate firm participating in an industry event(s) has immediate and far-reaching Return On Investment (ROI). It establishes the brand as an authority; giving the brand direct opportunity to speak to prospects, gain competitive advantage over other real estate competitors, an opportunity to showcase your products and service, generate leads and followers via the brand’s social media handles, and build business cum personal relationships for your real estate business.

ESV Ipadeola Dorcas Omolale is a Registered Estate Surveyor and Valuer. She sent in this piece from Sheffield, England.