Nigerian music executive, Chukwudebelu Elochukwu Samuel, Chief Executive officer (CEO) of Auxell Musical Equipment has given insights to his robust relationship with top Nigerian music stars and why they depend on his brand for quality sound.
With a dint of hard work, the show business mogul has stirred his music gear brand from inception in 2013 into one of the most trusted players catering to sound equipment needs within the music ecosystem. The brand has sourced equipment for entertainers such as Davido, Burna Boy, Zlatan, Rema and Mavins Records. Auxell has enjoyed cross-atlantic business collaborations with associated brands such as M- Audi, Alesis, Yamaha, Focusrite, ARA and Behringer to mention but few.
He explains, “Auxell brand vision is to push boundaries to deliver quality and affordable products to customers worldwide. We want to make music easy to make whereby musicians are able to record their own sound with ease with the help of our products such as the Auxell professional wide range of speakers, wireless microphones, PA system and mixers to mention a few. The brand has attained great heights so far and would stop at nothing to achieve more. The company will continue to expand, with an ever-growing product line distinguished by sophisticated engineering with an emphasis on versatility and usability.”
According to him, “Music is a language spoken globally, our sound infiltrates the globe through telecommunication; every second different Nigerian artist’s songs are streamed worldwide. Quality production starts from the equipment being used by musicians and producers, with the right tools to produce crisp and clear songs artists put out to the world. I believe we will receive more international awards.”
While tracing his trajectory, the industry topshot recalls, “My passion for music and sound drove me into comprehensively amassing knowledge about music as I travelled far and wide to source for the best to offer my clients. No man is an island, everyday I keep gaining more knowledge in my chosen field,” he explained.
