Ugo Aliogo
Binance has announced it is the official sponsor of The Weeknd’s “After Hours Til Dawn” tour. This marks the first global concert tour to integrate Web 3.0 technology for an enhanced fan experience.
A statement made available to THISDAY by Binance, said it has collaborated with HXOUSE, a think-centre and community incubator for creative entrepreneurs, to release an exclusive NFT collection for The Weeknd’s tour, along with co-branded tour merchandise.
The statement also noted that attendees’ virtual ticket stubs can also gain access to commemorative NFTs which will provide unique experiences for fans.
“Binance is all about the community, about people, about inclusion. I was impressed by their focus on users and innovative edge. It made perfect sense to work together and I can’t wait for fans to experience crypto within a creative avenue while supporting a good cause. There are so many possibilities with crypto and I think this is just the beginning,” the Weeknd said.
Binance Co-Founder Yi He, said: “We are excited to be an exclusive crypto partner of The Weeknd’s tour, giving fans and people the ability to interact with crypto in a new avenue. Crypto is community-centric and we believe this partnership embodies that, including empowering local artists and giving back, through a mainstream platform.”
The statement noted that as a United Nations World Food Programme (WFP) Global Goodwill Ambassador, The Weeknd launched the XO Humanitarian Fund earlier this year to support WFP’s lifesaving emergency operations in hunger hotspots around the world.
The statement further explained that to mark the launch of the tour, Binance would donate $2 million to the XO Humanitarian Fund, which is administered by World Food programme USA.
It added that The Weeknd and Binance are creating a specially designed NFT collection and five percent of its sales will be donated to the XO Humanitarian Fund.
The Weeknd’s “After Hours Til Dawn” tour would begin July 8, 2022. Binance.US is the official sponsor of The Weeknd’s tour in the U.S. and Binance.com for the global portion of the tour.
