The 2022 World Happiness Report has recently ranked Nigeria as the 116th happiest place in the world, a spot lower than we ranked last year. This is a clear indicator of the significant increase in negative emotions that have plagued our countrymen in recent times. Interestingly, conscious efforts are being made by conscientious brands like Maltina who are working arduously to change the narrative.
Speaking on their contributions so far, Maltina Senior Brand Manager, Elohor Olumide-Awe said, “In over four decades of our existence as Nigeria’s number one malt brand, we have built a reputation for curating unique experiences for consumers nationwide. Through a wide range of our projects, Nigerians across the nation have felt our warm hand and dedication to fostering happiness across borders. With the International Day of Happiness held on the 20th of March 2022, we stayed true to our values and once again embarked on purely humanitarian efforts to spread happiness.”
One of such programmes that made waves during this period was a Maltina sponsored Radio trivia program aired on Beat 99.9FM where consumers won branded merchandise when they answered questions correctly. Maltina explored yet again another key factor in improving overall happiness — the power of team bonding and quality conversations. 1With this in mind, Maltina brought their happiness truck stocked with chilled malt beverages and helped staff and customers of stores across the country take a break from the intensity of life and simply enjoy the simple moments with chilled beverages. Spreading waves of happiness to their online community, the Brand also fostered insightful discussions on Twitter and spearheaded impactful conversations—with the hashtag #HappinessIsAContagiousFeeling. The learnings and positive emotions that dominated the airwaves are certainly foundational in keeping people in a constant state of happiness as we progress through the year.
Additionally, the social media takeover extended to Instagram where a brand new happiness cum laughter filter courtesy of Maltina enchanted and excited consumers. The filter had a 100 meter score reward for consumers with animated laughs, spurring users to laugh as hysterically as possible. Those who hit the perfect score were rewarded both with a flood of positive emotions and with recharge cards of their choice.
As always, Maltina’s desire for a world suffused in happiness has never been constrained by a one day celebration. They have consistently employed creativity and innovation to broaden more smiles across the nation. Their customer-centric campaigns are proof that they’re not just a malt brand but one committed to people development, empowerment, fulfillment and most of all, happiness.
