Mary Nnah
Organisers of the 7th edition of the annual Music Fashion Runway (MFR), a cultural showcase platform, are set to hold its 7th edition, tomorrow, Saturday, December 4, at Wheatbaker, Ikoyi, Lagos.
Named Nigeria’s most influential fashion brand, MFR blends contemporary Pan Africa designers, international runway models, cutting edge fashion with live music excellence to delight its audience.
Funded and produced by NMO Management Limited, this year’s edition will feature the Game Changer Africa Acknowledgement (GCAA), which platform programme at the MFR honours trailblazers and pioneers, recognising their significant contribution to the creative industry.
Managing Director and Chief Executive Officer of NMO Management, Ngozi Omambala, said this year’s MFR would incorporate a youth empowerment initiative called Golden Break Through (GBT) auditions.
According to her, this initiative has been put in place to support breakthrough talents while the GBT auditions for MFR model search 2021 is to find two upcoming models that will be given the opportunity to kick start their modelling careers.
She noted further that this year`s edition will be streamed live via Social media, as was done last year and it opened the pioneering music and fashion platform to a global audience.
The CEO noted further that the challenges and unprecedented nature of the 2020 pandemic is still apparent and therefore, this year’s hybrid edition strictly follows stipulated health protocols, adding, “our priority is to produce in a safe environment, the first-class event of live music excellence”.
Renowned international broadcaster, Brenda Emmanus OBE has been confirmed to be the host of this year`s MFR event which will be streamed live globally.
