Coca-Cola Supports Financial Inclusion

Coca-Cola Nigeria Limited in partnership with Whitefield Foundation has empowered over 20,000 individuals with business skills across the 36 states of Nigeria through the Special Intervention Program (SIP).

Following the completion of the program this month, a closing ceremony was held recently.

The SIP is an innovative empowerment initiative developed by Whitefield Foundation and sponsored by Coca-Cola Nigeria Limited. The initiative is part of the company’s effort to improve and support the livelihood of young Nigerians following the economic effects of the COVID-19 pandemic which hit in 2020.

The SIP program, which held virtually over the course of one year, was targeted at helping youth and women younger than 45 years of age across Nigeria.

In his opening speech, Vice-Chairman, Yaba LCDA, Hon. Alhaji Bolanle Aileru, who represented the Chairman remarked, “I applaud Coca-Cola and Whitefield Foundation for filling a gap in our community by engaging our youths and women. It is evident that partnerships and collaborations fuel outstanding results”. He also highlighted that the turnout from the communities was truly impressive and that Coca-Cola and Whitefield Foundation both exceeded expectations.

The closing ceremony featured the recognition of the individuals who had benefited from the program. Across the 36 states, people were trained and lectured in topics covering building a successful career, jobs of the future, business as a legal entity, customer service, funding your business, IT, the business of agriculture, catering, domestic essentials, and many more.
By the end of the program on April 16, 2021, participants had completed three different stages of courses comprising over 50 AudioVisual lessons which had over 1,000,000 page views on the website. The virtual training was taught by seasoned facilitators in their respective fields.

Speaking at the event, Director, Public Affairs, Communications and Sustainability, Coca-Cola Nigeria Limited, Nwamaka Onyemelukwe explained, “At Coca-Cola, we are proud of the remarkable achievements of this program. As a company, we understand that 2020 was a challenging year for everyone, but it taught us innovation and opened our hearts to more acts of kindness to upscale what we do within our communities. We recognised that unemployment rates were on the rise with the poverty rates reaching a peak, and as a socially-responsible company focused on refreshing the world, we are also committed to making a difference in the lives of people and communities”.

A beneficiary from the training, Anu Oshilaja, founder of Annyz Fabric Bags, shared her life-changing story on the impact of the program and the funding she had received to further her business. As a token of her appreciation, she gifted beautifully hand-crafted bags to the women dignitaries at the event.