In marking this year’s World Malaria Day, Reckitt Nigeria, makers of Mortein insecticide Brand has joined forced with Ogun state to unveil “Mortein Fight to End Malaria” campaign.
The campaign sought to raise awareness and educate Ogun indigenes on how to prevent malaria disease and ultimately eliminate Malaria in the state.
In implementing the campaign, the firm said it will reach its audience via on-ground market and community engagement activities, digital education and radio engagement.
As part of the campaign too, the brand also engaged in waste evacuation from blocked drainages and refuse heaps in markets.
Addressing the press in Ogun State, Marketing Director of Reckitt Nigeria, Mr Tanzim Rezwan reiterated that the efforts was part of the firm’s purpose driven initiatives to stem the prevalence of malaria scourge in Nigeria and Africa as a whole.
He said, “In everything we do, we’re driven bys purpose; to protect, heal and nurture in the relentless pursuit of a cleaner and healthier world. As a leading global insecticide brand, we are working on a mission to enable and empower our consumers with knowledge and expert solutions to rid themselves of vector borne diseases such as malaria.
“In that spree, we not only try to bring in world class products to the consumers but also aspire to drive awareness on preventive measures.”
In her remarks, Commissioner for Health in Ogun State, Dr. Tomi Coker, commended the initiative,adding that interventions were apt.
Coker who was represented by the Permanent Secretary, Ministry of Health, Dr. Ayinde Adesanya said, “I wish to appreciate the assistance rendered by our partners – especially Reckitt, makers of Mortein insecticide and donor agencies. Let me seize this occasion to call for the support and cooperation of all and sundry to ensure that all aspects of malaria elimination programmes are addressed and are well funded for the benefit of all , especially our children and pregnant mothers.”
According to United Nations for Child Mortality Education, 91,250 children under the age of 5 die of malaria each year, 60% of people who visit the hospital are diagnosed with malaria and 4 out of 5 people are at risk of contracting malaria in Nigeria.
