Meristem Guides on Smart Investing with New Campaign


By Goddy Egene

Meristem Securities Limited is intensifying the essence of building lasting wealth that can withstand stormy days, guiding investors on how invest wisely record good returns on investments.

Meristem is doing this through new campaign message titled, ‘Storm,” which is a sequel to the successful ‘The Journey’ TVC that showcased Art doyen Mama Nike Okundaye Davies both still anchored on the campaign promise “Let’s take you farther,” which debuted last year.

According to the company, as part of its efforts to encourage investors and business to partner with experienced and trusted financial partners who understand the investment terrain, the new campaign mirrors the resilience that people and businesses all around the world have shown amidst a global pandemic that slowed economic growth.

The campaign highlights the importance of trusted financial advisors in wealth building, as well as the essence of making smart investment decisions with strong and resilient financial partners.

Commenting on the campaign, Group Managing Director, Meristem, Oluwole Abegunde, said: “The economic and global business environment has been very tough because of the COVID-19 pandemic, many businesses have had a fair share of the accompanying challenges of the pandemic. “Investors are now torn on how to allocate scarce resources smartly while pursuing the prospect of healthy financial returns.

“This can only be possible with the help of tested and trusted partners who have been able to withstand the downsides of the external environment,” he added.

He explained that from inception, the company had operated a client-oriented business which had helped to create tailor-made financial solutions for its clients, some of which include retirement planning, mutual funds, foreign denominated products like Meristem Dollar investment portfolio, real estate advantage portfolio and more recently, probate management service.

“We will continue to be proactive with product innovation as the investment landscape evolves. This is a signal of our readiness for partnership, to take our clients to their desired financial destination,” Abegunde said.

The company said that at its core, the campaign elaborates that life’s journey require partners who are resilient, capable and service-oriented to help you get to the desired financial destination.