By Bennett Oghifo
TIPP Oil, a leading German premium lubricants producer, has revealed what it described as a ‘grand plan’ to take the Nigerian lube market by storm with its premium lubricants as well as its plastic container deposit and buy-back scheme.
With the scheme, which is the world’s first in the lubricants industry, the company buys back its 1, 4 and 5 litre plastic containers from customers as a way of protecting the environment.
The plan, according to Olaolu Olusina, Managing Editor, Auto Report Africa, agent for TIPP Oil in Nigeria, is based on the great interest Nigerians have expressed in the company’s products following the recent launch of a global campaign for distributors by the company.
TIPP Oil is currently expanding its distribution network with a global campaign for new distributors for its award-winning and proudly ‘Made in Germany’ quality products. Nigeria is one of the markets in the West African sub-region where the German premium lube producers had already received good expression of interest.
“Our deposit system (plastic buy back) in the circulation system is generating enthusiasm worldwide,” Olusina, quoting TIPP Oil Managing Director, Sebastian Maeir, said. “We have received real interest in our products from Nigeria and we are coming into the market fully soon with our premium lubricants, using our plastic deposit system as a great incentive.”
Olusina confirmed that the plastic buy back scheme is fast receiving a warm embrace in the markets where TIPP Oil operates with distributors now using it as incentive to also boost sales.
“In Nigeria, TIPP Oil plans to use the deposit scheme to also boost self-employment among the teeming youth, thereby assisting the government in tackling a major problem. The beauty of it all is that the jobs to be created through this scheme would be sustainable as the German company is also planning to establish a training centre for youth development,” Olusina said.
He, however, confirmed that TIPP Oil is not entirely new in Nigeria as the German oil and chemicals company already has a working arrangement with the Nigerian National Petroleum Corporation (NNPC) in the area of industrial oils supply.
“TIPP OIL has also invested heavily in social welfare projects in the country through affiliate organisations of some of the directors. Launching fully into the market would therefore see more of such projects in line with the company’s corporate social responsibility,” Olusina disclosed..
With two lube plants and 25 offices in Germany, TIPP Oil is a global player in the lubricants market as it sells its premium lubricants and chemicals in 40 countries across the world through its partners, accredited agents and exclusive distributors.
Widely recognised for its premium products and quality service delivery, TIPP Oil won the 2019 International Best Quality Award in Europe and was recognised in 2020 for the Lubricants and Deposit System.