LaCasera Celebrates ‘Everyday Heroes’


In appreciation of the frontline workers who have been committed to the overall well-being of Nigerians during the COVID 19 pandemic, The LaCasera Company (TLCC) is celebrating and rewarding frontline workers with the “LaCasera Heroes” initiative to celebrate and recognise frontline heroes that has been providing essential services from the inception of Covid-19 in Nigeria.

Speaking at the gift presentation and the unveiling of the LaCasera Heroes, the Managing Director, The LaCasera Company, Mr. Chinedum Okereke, explained that recognising the contributions of these unusual yet special heroes was important. He also revealed that The LaCasera Heroes initiative is to contribute to the emotional well-being of individuals working at high risk and under intense pressure by recognising, appreciating and celebrating them in an unforgettable way.
“These are unusual times and many people are doing incredible work to keep our people and cities and the country running as best as is safely possible.

“It is our way of shining the spotlight on them for their self-sacrificing work as we show our appreciation. It’s times like this that a thank you goes a long way.” Okereke added.

Announcing the winners, the Group Marketing Director, LaCasera, Agu Emmanuel said, “We have many individuals who have done well to assist the country during this period and it is important for us to support the communities where we operate. It is wonderful to hear these stories which are great examples of how people are making a real difference to people’s lives during this uncertain period.”

“In light of the current epidemic, LaCasera is excited to bring well-deserved recognition to these hardworking individuals. Ten super heroes emerged from the pool of outstanding entries received from individuals online who nominated their ‘everyday super hero’. These Super heroes are celebrated in a spectacular way, with their own super hero names and avatars with products and shopping voucher gift packs.