WhatsApp has announced that it would henceforth reduce the number of WhatsApp chat messages from five to one, in order to control misinformation and to serve its customers better during this period of Coronavirus pandemic.
Last year WhatsApp introduced users to the concept of messages that have been forwarded many times. These messages are labeled with double arrows to indicate they did not originate from a close contact. In effect, these messages are less personal compared to typical messages sent on WhatsApp.
It said it would be introducing a limit so that these messages can only be forwarded to one chat at a time.
“As a private messaging service, we’ve taken several steps over the years to help keep conversations intimate. For example, we previously set limits on forwarded messages to constrain virality. At the time, we saw a 25 per cent decrease in total message forwards globally.
It however said call forwarding was not bad, but that many users forward helpful information, as well as funny videos, memes, and reflections or prayers they find meaningful. In recent weeks, people have also used WhatsApp to organize public moments of support for frontline health workers. However, we’ve recently seen a significant increase in the amount of forwarding, which users have told us can feel overwhelming and can contribute to the spread of misinformation. We believe it’s important to slow the spread of these messages down to keep WhatsApp a place for personal conversation,” WhatsAapp said in a statement.
The statement added: In addition to this change, we are working directly with NGOs and governments, including the World Health Organization and over 20 national health ministries, to help connect people with accurate information. Together these trusted authorities have sent hundreds of millions of messages directly to people requesting information and advice. You can learn more about these efforts, as well as how to submit potential myths, hoaxes and rumors to fact checking organizations, on our Coronavirus Information Hub.
“We believe that now more than ever people need to be able to connect privately. Our teams are hard at work to keep WhatsApp running reliably during this unprecedented global crisis. We’ll continue to listen to your feedback and improve ways for people to share with each other on WhatsApp.”