Another First for Universal Music Group


Vanessa Obioha

Recently, Nigerian music companies have become the toast of international renowned music companies, sealing licensing deals with streaming platforms and record labels. The latest partnership to hit the music industry is licensing agreement between Universal Music Group (UMG) and Nigerian music streaming service uduX.

uduX parades itself as the first domestically launched music streaming service in Nigeria which offers users access to high-quality audio and HD music videos. It is is currently available via monthly subscription through Habari by GTBank, a leading platform for music, shopping and lifestyle content launched in November 2018.

However, there are plans to fully incorporate into the Nigerian music market as a stand-alone app in the coming months.

With this new deal, UMG becomes the first major music company to license its catalog to uduX. Under the terms of the agreement, the streaming platform will distribute music from UMG’s world-renowned labels through its streaming service in Nigeria.

Users will now have access to UMG’s extensive catalog of both Nigerian and global recording artists including Eminem, Tekno, Post Malone, Nicki Minaj, Lady Zamar, Lil Wayne, Bob Marley, Brenda Fassie, Hugh Masekela, Larry Gaaga to name a few.

In making the announcement Chidi Okeke, Chief Executive Officer of Groove Platforms, who are responsible for the creation and development of uduX music said, “We have created a new platform to bring value to the music ecosystem both here in Nigeria, and the wider world at large.

“uduX music is excited to be working with Universal Music Group to help shape the future of digital music consumption in Africa and provide Nigerian music fans with access to their favorite artists from around the world.”

“This partnership extends our reach and makes our artists’ music even more accessible to Nigerian music lovers,” said Ezegozie Eze Jr., General Manager, Universal Music Nigeria, “We are delighted to be the first global music company to partner with uduX and look forward to bringing the extraordinary creativity of our artists to as many Nigerian users as possible”.

Last year, UMG announced the launch of Universal Music Nigeria, a new division within Western Africa to provide artists with comprehensive opportunities throughout the region and to provide pan-African talent the best possible launch pad for wider international success.

UMG is accelerating the company’s focus on growing the entire African music ecosystem including recorded music, music publishing, production, live events, brand partnerships and merchandising efforts.