Firm Wins African Excellence Award


By Nume Ekeghe

One of the leading PR agencies, the LSF|PR has been announced as the winner of the ‘Campaign & Idea of the Year,’ award category for the African Excellence Awards 2018. 

The African Excellence Awards is aimed at honouring the most outstanding achievements by communications professionals in their field, recognising the best in the African PR and communications community.

This year, the awards recognised 15 categories of achievers across the various countries in Africa.

“Nominated alongside other renowned PR agencies, LSF|PR received its award in recognition of the outstanding work on the innovative ‘Find your beautiful’ campaign for Darling under Godrej Nigeria,” a statement from the organisation explained.

Joining the league of global agencies such as Edelman, WE communications, Clockwork media and many more who were also award recipients this year, the founder & current CEO of LSF|PR said, Bidemi Zakariyau, said: “We’re honoured to be recognised as an agency that makes a lasting impression with our communications strategies. “This achievement validates the progress our company has made and the heights our passionate team are willing to conquer daily through inspired creative thinking and thoughtful planning.

“It’s a testament to all the brilliant and committed people—both the wonderful innovative team at LSF|PR and the many dedicated and discerning clients and partners—whom we have been privileged to work with over the last few years.”

In addition to winning this award, earlier this year LSF|PR was a recipient of a certificate of excellence by the SABRE Awards —the world’s biggest PR awards programme, dedicated to benchmarking the best PR work across the globe.

The recognition was for the firm’s  ‘Through your life campaign” for Philips. This campaign created and executed by LSF|PR was used across Africa by Philips last year.

LSF|PR is a full service public relations firm with core competencies in corporate communications, consumer and lifestyle brands. The agency represents some of best local and world leading brands in the corporate, consumer, technology, oil and gas and lifestyle sector.

The African Excellence awards ceremony is scheduled to hold on December 6th 2018 in Dublin, Ireland.