Dell Technologies has announced its collaboration with Marvel Studiosâ€™ â€œAnt-Man and The Waspâ€ this summer. With similar fan bases, the two companies will come together to bring excitement around technology into pop culture. From Ant-Manâ€™s and The Waspâ€™s suits to Hank Pymâ€™s Lab, technology plays a lead role throughout the film.
Announcing the collaboration, Marvelâ€™s Senior Vice President of Global Partnerships and Marketing, Mindy Hamilton, said, â€œWhatâ€™s great about this partnership is that it allows our on-screen tech to become a bit more tangible to viewers.
â€œWe might not be able to replicate Hank Pymâ€™s advancements quite yet, but we hope that the film inspires people to continue pushing the boundaries of whatâ€™s possible just like our heroes do.â€
This collaboration extends behind the camera, where Dell hardware plays a vital role in creating the visual effects in the film.
Marvel Studios enlisted VFX vendors, several of which utilised a breadth of Dell technologies, including Dell EMC PowerEdge servers, and Dell Precision workstations, as the core infrastructure to provide the immense computing power and storage capacity necessary for visual effects designers to bring the movieâ€™s characters and places to life.
â€œTechnology plays an integral role in Marvel Studiosâ€™ â€œAnt-Man and The Wasp,â€ so itâ€™s fitting that fans will be able to see the new Dell G5 15, a powerful gaming laptop that enables great in game-performance and stunning visuals, and the award-winning XPS 13, on the big screen when the film hits theatres this summer. In the film, Dell devices make several appearances in settings like Hank Pymâ€™s lab and at the X-CON security offices,â€ Hamilton said.
Senior Vice President, Client Solutions Marketing at Dell, Gerri Tunnell, said, â€œWe are thrilled to team up with Marvel Studios on Ant-Man and The Wasp and demonstrate the super powers of technology.
â€œThere are a lot of similarities between our brands and fan bases. For example, our goal is to empower our customers, from gamers to visual effects artists, with high-performance technology to drive human progress just like Ant-Man and The Wasp rely on tech to make the world a better place.â€
Based on Dellâ€™s 2030 research findings, Computer Science and Computational Thinking will be a needed skill in the workplace, however, Dell sees gaps in supply to meet this demand. To support the next generation, Dell has committed more than $50 million to Science, Technology, Engineering and Mathematics (STEM) initiatives globally since 2014.